Mattel Films and Blumhouse Productions Partner to Bring ‘Magic 8 Ball®’ to the Big Screen
June 03 2019 - 06:14PM
Business Wire
- First collaboration between Mattel
Films and Blumhouse Productions, the producer of Get Out, Ma,
Halloween
- Film director Jeff Wadlow, whose work
includes Kick-Ass 2, Truth or Dare and the upcoming Fantasy Island,
has signed on to direct the production
- Sixth live-action film project Mattel
Films has in development since its creation nine months ago,
including Barbie®, Hot Wheels®, Masters of the Universe®, American
Girl® and View Master®
Mattel, Inc. (NASDAQ: MAT) today announced a partnership with
Academy Award®-nominated production company Blumhouse Productions
to create a live-action feature film based on the iconic,
fortune-telling Magic 8 Ball®, selected by Time magazine as one of
the 100 greatest toys of all time. The film will be directed by
critically-acclaimed director Jeff Wadlow, whose previous work
includes notable films such as Kick-Ass 2 and Truth or Dare. Wadlow
is writing the script with his collaborators, Jillian Jacobs and
Chris Roach.
This marks Mattel Film’s first partnership with independent
powerhouse Blumhouse Productions, whose films have grossed more
than $3 billion at the worldwide box office. The suspense-filled
Magic 8 Ball movie will be adapted for audiences worldwide. It also
marks the sixth project Mattel Films has in development, including
plans to create feature films based on Mattel’s Barbie®, Hot
Wheels®, Masters of the Universe®, American Girl® and View Master®
brands.
“Since the 1950s, Magic 8 Ball has inspired imagination,
suspense and intrigue across generations. This iconic toy has a
built-in connection with fans and untapped potential for
storytelling,” said Robbie Brenner, Mattel Films. “There are no
partners better suited to tell the Magic 8 Ball story in
collaboration with Mattel Films than Jeff Wadlow and Blumhouse
Productions, whose unique approach to the thriller genre has
captivated audiences worldwide and has gained widespread
accolades.”
“As fans of Mattel and their iconic brands, we’re looking
forward to bringing Magic 8 Ball, one of their most celebrated
toys, to life, and playing against expectations in doing so,” said
Jason Blum, founder of Blumhouse Productions. “We look forward to
partnering with Mattel Films to put this project on the fast track
to the big screen and create a memorable experience for
moviegoers.”
Blumhouse Productions has enjoyed broad recognition and massive
box office success for pioneering a new model of studio filmmaking,
with its focus on high-quality, micro-budget films. In the last
decade, Blumhouse has released well-known franchises such as Happy
Death Day, The Purge, Insidious, Ouija and Paranormal Activity, as
well as the Academy Award®-nominated films Whiplash, Get Out and
BlacKkKlansman.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20190603005854/en/
News MediaDena CookDena.Cook@Mattel.com
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