Convenient zero-waste e-shopping platform will
include 8 of P&G’s leading household brands
The Procter & Gamble Company (NYSE:PG) today announced it is
testing reusable packaging on some of its most popular products as
part of LoopTM, a new effort that aims to change the world’s
reliance on single use packaging and disposable waste. Many of
P&G’s largest global brands, including TideTM, CascadeTM,
PanteneTM and Oral-BTM will participate in this innovative
sustainable platform being tested in the New York metro area
starting today. The circular e-commerce platform developed by
international recycling leader TerraCycle will also “collect and
recycle” some items like toothbrush heads and razor blades,
creating circular solutions that help eliminate waste.
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Many of P&G’s largest global brands
will participate in Loop, an innovative sustainable platform being
tested in the New York metro area (Photo: Business Wire)
Loop is a first of its kind global packaging and shopping
circular solution which aims to improve environmental performance,
as well as consumer convenience and affordability compared to
current e-commerce solutions. Empty containers are collected,
cleaned, refilled and reused, giving consumers a responsible way to
consume household products as well as a delightful experience.
P&G was the first consumer products company to join Loop and
will be evaluating package functionality and features, as well as
loyalty and re-purchase rates in the test market.
Announced at the World Economic Forum Annual Meeting in Davos,
Switzerland, in January 2019, the Loop partnership further advances
P&G’s Ambition 2030 sustainability goals and the Company’s
ongoing commitment to turning sustainable intentions into positive
everyday actions.
P&G scientists and engineers have developed innovative
manufacturing, packaging and distribution solutions that will make
sustainable living easy for participating households. Eight P&G
brands will be available through Loop, and the company will use the
pilot test market to validate and optimize how to operate a
collect-clean-refill business model.
Durable Packaging
Household favorites such as Tide, Cascade, and Pantene have
designed new durable and refillable packaging, featuring luxurious
containers with new features and functionalities.
- Tide, America’s #1 laundry
detergent, is participating in Loop with its Tide purclean
plant-based laundry detergent in a new durable bottle made from
stainless steel with a simple twist-cap and easy pour spout.
- Cascade has developed new
ultra-durable packaging for Cascade ActionPacs™ which enable
consumers to skip the prewash.
- FebrezeTM is participating with
durable, refillable packaging that is also available in stores,
testing a new direct-to-consumer refill and reuse model.
- Pantene is introducing a unique
bottle made with lightweight, durable aluminum for its shampoo and
conditioner.
- Crest is driving sustainability
in Oral Care through new Crest Platinum mouthwash, a unique formula
that delivers fresh breath and stain prevention in a refillable
glass bottle.
Recycling Products
Refills
- Oral-B will test a circular
solution for its manual toothbrush -- Oral-B CLIC. The new design
features a durable handle equipped with a unique ClicFit™ mechanism
that allows consumers to only exchange the brush head. TerraCycle
will collect and recycle the used brush heads, and supply fresh
brush heads via the Loop platform.
- GilletteTM and
VenusTM will provide premium travel packs as durable
packaging that the consumer will keep in addition to the handle.
The used parts and blades from these grooming products will be
collected from consumers for further recycling by TerraCycle.
“We are building on more than 180 years of innovation and
world-class consumer insight to enable responsible consumption at
scale,” said Carolyn Tastad, P&G’s Group President - North
America. “We’re proud to partner with TerraCycle as the first CPG
company to be part of this program as we work to accelerate
sustainable innovation and explore new circular solutions that
consumers love.”
P&G packaging expert Brent Heist said, “Loop gives us the
opportunity to test and learn what a refill and return business
model must deliver in order to make it a truly scalable,
sustainable proposition. Several of our brands re-designed
beautiful new packages to test durable materials like stainless
steel, and others like Oral-B CLIC are trying a new design that
reduces plastic waste by up to 60% through a durable handle
equipped with a ClicFit mechanism for replacing and recycling the
brush head.”
How Loop Works
- SHOP: Consumers will go to the
Loop website or Loop partner retailers’ websites and shop for
trusted brands now redesigned to be packaging waste-free.
- RECEIVE: Consumers receive their
durable products in Loop’s exclusively designed state-of-the-art
shipping tote that eliminates the need for single-use shipping
materials like cardboard boxes.
- ENJOY: Consumers experience
elegance, convenience and product performance all while eliminating
the idea of throw-away packaging waste.
- PICK-UP: There is no need to
clean and dispose of the package; as consumers finish their
products, they place the empty package into one of their Loop
totes. Loop will pick-up directly from their home.
- CLEAN: Loop’s team of scientists
has developed custom cleaning technologies so that each product may
be safely reused.
- REFILL, RECYCLE OR REUSE: Loop
promptly replenishes products as needed and returns the refilled
shipping totes to the consumer. If there is recoverable used
product such as razors or brush parts, they will be recovered to be
reused or recycled.
P&G Products Available via Loop NY
area pilot test
Pantene
Our goal is to give more women more great
hair days, and we are continuously innovating and improving the
quality of our products and packages. This important solution can
help eliminate packaging waste altogether with a shampoo and
conditioner bottle that commemorate our love for the oceans and
environment. We are partnering with TerraCycle Loop to help move
away from disposable plastic bottles to durable bottles and supply
chains with refilling systems, where the waste is never created.
These unique bottles, made with light but durable aluminum, are
designed to be cleaned, refilled and reused as part of the Loop
system. This is consistent with our overall ambition and our aim to
be at the forefront of the industry.
Tide We know clean matters – to you, your family and our
planet – and that’s why we created Tide purclean: the first
plant-based laundry detergent with the cleaning power of Tide. This
new Tide purclean bottle is made from stainless steel, with a
simple durable twist-cap and easy pour spout. When you’re out of
detergent, simply put the refillable bottle in your Loop tote, and
it will be cleaned, refilled and ready to use again. Formulated for
your whole family, Tide purclean is formulated without dyes and is
gentle on sensitive skin. The formula is made at a site that
purchases renewable wind power electricity and sends zero
manufacturing waste to landfill, making Tide purclean a
planet-conscious choice that’s designed with our future in mind.
Lighten the load with Tide purclean.
Cascade When you’re out
of Cascade ActionPacs, simply put the refillable container in your
Loop tote, and it will be cleaned, sterilized, refilled and ready
to be used again. Cascade Platinum ActionPacs clean 24-hour
stuck-on food so well, they enable consumers to skip the pre-wash.
This can save up to 15 gallons of water per dishwasher load. And,
when multiplied by all dishwasher users that pre-wash, this can
save up to 150 billion gallons of water each year in the United
States alone.
Febreze
Showcasing its continuous commitment to the care for the
environment, Febreze makes its latest innovation called Febreze ONE
in the US available via the Loop platform as it comes in packaging
that is reusable and recyclable. Febreze ONE with no propellant and
no heavy perfumes can be used both on air & fabric. With its
water based formula (90%) and a patented technology, it uses
Cyclodextrin, an ingredient derived from corn starch that traps
odors. It doesn’t just mask odors but neutralizes them and
eliminates them from the air. Febreze is already part of the
TerraCycle recycling program that has recycled more than 1,000,000
pieces of Febreze packaging around the world.
Crest
Crest is leading the way to a more sustainable innovation for
mouthwash. Crest Platinum’s alcohol, peroxide and paraben free
formula freshens your breath and helps protect your teeth from
stains. Crest Platinum will be available in a beautiful, refillable
glass bottle topped with a stainless-steel cap and protected by a
silicone sleeve. Replenishment right to consumers’ doors means
lugging around heavy mouthwash bottles can be a thing of the past.
Now that’s something to smile about.
Oral-B Oral-B, the
innovation leader in Oral-Care for over 50 years, will test a
circular solution for its manual toothbrushes. It enters Loop with
a breakthrough re-invention of the manual-toothbrush category:
Oral-B CLIC, a new iconic design that reduces plastic waste through
a durable handle made out of a unique composite material, largely
based on premium minerals, and equipped with the unique ClicFit
mechanism that allows consumers to only exchange the brush head.
The Loop platform will in parallel recycle used brush heads.
Gillette For more than 115 years, Gillette has delivered
precision technology and unrivalled product performance – improving
the lives of over 800 million men around the world. On Gillette
Fusion5™ ProShield razor, we will offer a premium razor travel case
in place of our traditional packaging, which consumers will be able
to keep in addition to their handle. One razor blade refill equals
up to one month of shaves, and once guys are ready for new blades,
they can return them in their Loop tote to be recycled.
Gillette Venus
Gillette Venus, the world’s number one shaving brand for women,
takes another step towards the brand’s vision of 100% recyclable or
reusable packaging as well as durable and sustainable product
solutions that delight women across the world. Gillette Venus is
encouraging the use of durable razor handles and blade supply
chains with built-in recycling systems. Introducing our latest
innovation – the Venus Platinum Extra Smooth razor. It features the
first Venus metal handle, ergonomically designed to boost control
during shaving and ensure durability for a long-lasting use in
every woman’s beauty routine. The cartridges are made with 5
high-quality blades delivered in a reusable metal tin. When they
are ready to be changed, the blades can simply be put in the Loop
tote, and Loop will collect and recycle them, while women can order
new ones.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About TerraCycle
TerraCycle is an innovative waste management company with a
mission to eliminate the idea of waste®. Operating nationally
across 21 countries, TerraCycle partners with leading consumer
product companies, retailers, cities, and facilities to recycle
products and packages, from dirty diapers to cigarette butts, that
would otherwise end up being landfilled or incinerated. In
addition, TerraCycle works with leading consumer product companies
to integrate hard to recycle waste streams, such as ocean plastic,
into their products and packaging. TerraCycle has won over 200
awards for sustainability and has donated over $25 million to
schools and charities since its founding 15 years ago. To learn
more about TerraCycle or get involved in its recycling programs,
please visit www.terracycle.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190522005156/en/
P&G Media ContactMaria Burquest, P&G Company
Communications+1-513-680-5977Burquest.mh@pg.com
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