NEW YORK, LONDON and TOKYO, April 17,
2019 /PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a
global publisher of exclusive offers and experiences for members,
today published the results of its Spring Travel Trends Survey*,
revealing that people who travel spontaneously tend to be happier
and more content with life than those who don't. Almost half (49%)
of respondents who self-identify as spontaneous leisure travelers
strongly perceive themselves as happy, while only a third of
non-spontaneous travelers say they feel happy in life.
"Spontaneous travel" refers to unplanned travel in terms of
timing and/or location, such as a last-minute weekend getaway or a
trip to an unexpected destination. For the purposes of the survey,
a "spontaneous leisure traveler" is someone who took at least one
spontaneous trip of two days or more in 2018. The survey results
indicate that spontaneous leisure travel is a well-accepted
concept, with 83% of survey respondents reporting that they will
consider taking a spur-of-the-moment trip in 2019.
Spontaneous travelers are positive and
confident
Spontaneous travelers are almost twice as often to
state that they are happy most of the time and can handle
unexpected challenges in life, compared to non-spontaneous
travelers. 40% more spontaneous travelers than non-spontaneous
travelers said they were content and satisfied with their lives,
and feel connected with family, friends and the world. These rates
are consistent across all the countries that participated in the
survey: Australia, Canada, China, France, Germany, Hong
Kong, Japan, Spain, the U.K., and the U.S.
Spontaneous travel is motivated by internal
needs
Spontaneous travelers appear to take trips to satisfy
internal needs more than because of external factors. Travelzoo's
survey results show that the top two motivations are the need to
unwind and relax (46%) and the desire to get away and do something
special (43%). These motivations co-exist with, but were more
frequently cited by respondents, than external influences such as
the wish to visit a specific destination (32%), or attend a
specific activity or event (30%).
Spontaneous travelers look for inspiration
Travelzoo's survey results indicate that spontaneous travelers
actively seek out information and ideas to be inspired. Almost no
spontaneous traveler (less than 4%) would go on a trip without
feeling the call of their internal desire to try out a special
travel experience, compared to 17% of non-spontaneous travelers. In
fact, 26% of spontaneous travelers try five or more sources of
information to get the most unusual, quirky or off-the-beaten-track
travel ideas, in contrast to only 13% of non-spontaneous
travelers.
Since 1998, Travelzoo has been committed to waking up the innate
curiosity of its members globally with its inspirational
hand-picked travel offers. Travelzoo is well positioned to drive
demand for more spur-of-the-moment trips, and to enable its members
to live happier and more fulfilling lives as a result.
"At Travelzoo, we believe that the real spirit of travel lies in
curiosity and the desire to reach outwards and search for authentic
experiences," commented Sharry Sun,
Travelzoo's Global Head of Brand. "Traveling spontaneously allows
us to step outside of the worlds we live in every day, and reward
ourselves with recharged energy, unexpected encounters and even
life-changing self-reflection."
The results of the survey were also verified by the strong
interest among members of Travelzoo when it recently published
time-limited spontaneous travel ideas on Happiness Day in
Canada. The event generated the
highest traffic on Travelzoo's Canadian edition for 2.5 years.
During the period, Travelzoo app downloads increased by more than
500% in comparison to last year, and app use doubled.
"We are happy to see that the travel offers were well-received
by our members," concluded Sharry
Sun. "We will continue to produce more unexpected but
irresistible travel experience for Travelzoo members."
Want to travel spontaneously and be happy? Join Travelzoo
today!
About the Travelzoo Spring Travel Trends Survey
*The
Travelzoo Spring Travel Trends Survey is one of a series of
Travelzoo Trend Surveys which is conducted 4 times a year (Spring,
Summer, Autumn, Winter). The Travelzoo Spring Travel Trends Survey
was completed by 6,129 consumers aged 18 and over in Australia, Canada, China, France, Germany, Hong
Kong, Japan, Spain, the U.K., and the U.S., who responded
to an online questionnaire in February
2019.
About Travelzoo
Travelzoo® provides our 28 million
members insider deals and one-of-a-kind experiences personally
reviewed by one of our deal experts around the globe. With more
than 25 offices worldwide, we have our finger on the pulse of
outstanding travel, entertainment, and lifestyle experiences. For
over 15 years we have worked in partnership with more than 2,000
top travel suppliers—our long-standing relationships give Travelzoo
members access to the very best deals.
Travelzoo and Top 20 are registered trademarks of Travelzoo. All
other names are trademarks and/or registered trademarks of their
respective owners.
Travelzoo
590 Madison Avenue
37th Floor
New York, NY 10022
Media contacts:
Christie McConnell – New York
+1 212 484 4912
cmcconnell@travelzoo.com
Cat Jordan – London
+44 20 7420 0416
cjordan@travelzoo.com
Sharry Sun – Tokyo
+81 3 5227 7412
ssun@travelzoo.com
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SOURCE Travelzoo