Facebook's WhatsApp Limits Users' Ability to Forward Messages -- Update
January 21 2019 - 7:01PM
Dow Jones News
By James Hookway and Newley Purnell
Facebook Inc.'s WhatsApp messaging service is limiting users'
ability to forward content, seeking to curtail ways the popular
platform allows the spread of misinformation and sometimes has led
to violence.
The move, which follows months of criticism over the company's
response to such incidents, is one of the bigger changes Facebook
has made to one of its core services in response to political
pressure.
The company said Monday that WhatsApp's more than one billion
global users can now only forward material to five individual users
or groups at once, down from 20.
The change likely won't be significant for most casual users of
WhatsApp but it could be a major one for the hundreds of millions
of people in the developing world who use it as a primary source
for sharing news, including about local events and elections. In
those places, WhatsApp has drastically accelerated the rate at
which news -- and in many cases, rumors -- gets circulated among
towns and villages.
"This will continue [to] help keep WhatsApp focused on private
messaging with close contacts," a WhatsApp spokeswoman in India
said. WhatsApp in July implemented the restriction on its users in
India after a spate of killings linked to messages spread on the
service and is now rolling it out globally.
WhatsApp is one of the world's largest messaging services,
though it is less popular in the U.S. than in many countries
overseas. The encrypted nature of its messages means the platform
can't monitor their content and head off swirling rumors or
misinformation. Because it is a private messaging service, too,
each time a user forwards a message it gets further from its
original source, potentially losing context about who wrote it.
For Facebook, the move follows a number of other efforts to stop
the spread of misinformation on its social-media platforms, which
are increasingly being used by state actors and political campaigns
trying to sway public opinion.
The global rollout of the forwarding limit was disclosed in
Indonesia, which faces a general election in April.
In part because WhatsApp is so popular in the developing world,
it is increasingly important to Facebook's business, which is
experiencing slower growth in the U.S. and Europe. The service's
two co-founders, who had long opposed efforts to include ads, left
the company over the past 18 months. Facebook in August detailed
its plans to make money on WhatsApp by selling ads and charging
businesses to interact with customers on the service.
WhatsApp's largest market is India, where it says it has more
than 200 million users. In a country where many are connecting to
the web for the first time via inexpensive smartphones and cheap
mobile data, it offers a simple, free means for consumers to send
text messages, videos and photos to friends and family.
Many Indians have never sent an email or shopped online, but
they have become avid WhatsApp users, bantering with friends and
sending heartfelt messages to relatives at all hours of the
day.
Indian political parties have also taken to the service, with
legions of workers using it to blast out messages to thousands of
supporters about coming elections.
But WhatsApp has also been used as a means to spread hoaxes and
false news. Last year more than 20 people were killed in India
after rumors spread through the service, prompting the company to
introduce the restriction.
Separately, New Delhi is pressuring WhatsApp and some other
services to let officials track and read encrypted messages in the
name of national security, part of the country's wider efforts to
constrain global tech giants' power.
WhatsApp has "pushed back on government attempts to ban or
weaken end-to-end encryption and will continue to do so," according
to a person familiar with the company's thinking.
The platform said in a release it had been testing the
forwarding limit for six months and would continue to listen to
feedback, opening the door to more changes or a rollback should
users revolt. It said it would continue to look for "new ways of
addressing viral content." The company saw the number of forwarded
messages decrease by about 25% globally during the test period,
said a person familiar with the testing.
WhatsApp previously took a series of smaller steps in response
to government warnings that it needed to do more to control the
spread of misinformation. For instance, it published newspaper ads
with tips on how users can decide if a message or chat is real or
not. It also started labeling forwarded messages on its platform to
help users determine if a friend or relative wrote them.
WhatsApp has said it was "horrified" by the Indian violence.
The five-forward limit won't eliminate the ability of users to
reach large numbers of people at once, since it allows five
messages to WhatsApp groups. Those groups are capped at 256 people
so theoretically one person could reach 1,280 users with a message
before maxing out.
--Yoree Koh contributed to this article.
Write to James Hookway at james.hookway@wsj.com and Newley
Purnell at newley.purnell @wsj.com
(END) Dow Jones Newswires
January 21, 2019 18:46 ET (23:46 GMT)
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