SW Innovative Holdings Becoming
Wireless Broadband Internet Service Provider
Dramatic Increase in Customer Acquisition Opportunities for (OTC:SWHI)

Houston, TX, -- January 10, 2019 -- InvestorsHub NewsWire -- SW Innovative Holdings, Inc. dba "Everybody's Phone Company" (www.EverybodysPhoneCompany.com) (OTC: SWHI) is expanding operations to become a new technology Fixed Wireless Broadband Internet Service Provider in partnership with www.SaasWireless.com. This development will widen the scope of Everybody's Phone Company future revenue base, and customer reach, significantly. Qualifications have been met regarding capabilities that are required of both parties, as well as satisfying the business case for their relationship. The next steps are for the service partners to select SWHI's initial fixed wireless ISP service territory, to specify equipment characteristics for that territory and to finalize customer service packages, with customer pricing, for launch purposes. These final decisions will permit the definitive agreement and contract to be implemented. Operating details are to be finalized in Q1 2019 and will be announced accordingly.

Everybody's Phone Company has until now specialized in providing conventional landline telephone service to Texas consumers, licensed by the State of Texas Public Utilities Commission, with primary focus on those who are credit challenged or unbanked. The expansion into new fixed wireless broadband strengthens SWHI by adding a new dimension of revenue growth to the company and an enlarged geographic footprint, including rural service opportunities. This growth of business scope arises from SWHI's existing strategic plan, disclosed in SWHI's Q3 2018 corporate filings, to provide SWHI shareholders with growing shareholder value.

Everybody's Phone Company's expertise with the credit challenged market will aid its growth in this new internet service market. Up to 30% of the population of Texas is considered to be credit challenged. Credit issues restrict the range of choices available to consumers. National figures confirm that a credit challenged status is widespread.

 Everybody's Phone Company has developed a proprietary model of month-to-month, no contract, no credit check advance payment operation that is more flexible than conventional subscription programs offered by the largest providers. Providing this new fixed wireless internet service option to consumers, as well as enabling credit challenged consumers in that territory to obtain service, represent competitive advantages to SWHI from the outset in this new initiative.

The new generation of smaller U.S. fixed wireless broadband service providers, which Everybody's Phone Company will now also become, constitutes a dynamic growing segment within a field previously dominated by large incumbant suppliers. Industry experts anticipate double digit annual growth for new smaller operators like SWHI who identify fixed wireless niches both in geographic location and customer service policies that fill gaps underserved by the largest companies. SWHI's is well-positioned to profit within this emergent field by means of its strategic alliance with a strong technical service partner.

Research into the structure of the new fixed wireless broadband industry reveals that approximately 4 million U.S. subscribers are now served through smaller emerging niche operators. The tailored nature of these market opportunities can provide profitability with as few as 1,000 subscribers a figure that is readily attainable according to statistics compiled by the The Carmel Group on behalf of the Broadband Wireless Access Industry. Its most recent industry outlook states that "many BWA leaders interviewed for this study indicated their "ideal" deployment occurs in residential clusters of 100 to 1,500 locations per square mile, areas that wired technology platforms often ignore because of the higher per-location cost to deliver service across sparsely populated areas." Experts estimate the number of subscribers growing rapidly for the foreseeable future. Sector revenue is expected to reach over $4 Billion as a whole by the end of 2019. SWHI management is targeting $85 per month per subscriber on the upside, giving itself room to make adjustments if necessary.

SWHI's entry into the field of fixed point wireless broadband internet service represents Stage I of SWHI's recently reported plan to expand its business vision toward innovative technical and social systems. This means that SWHI will not merely deploy technology that is innovative, but also target ways in which positive social outcomes can result as a business premise. The goal is greater penetration of niche demographics that generate an above average revenue per customer and loyalty.

Along these lines, SWHI is also exploring new initiatives in the categories of progressive payment instruments and fundraising technologies for social organizations and affinity groups. SWHI's over-arching objective is to ease access to financial products and other services for constituencies who are overlooked or underserviced, despite these customers being lucrative in the right business model.

 SWHI CEO, Norman George, comments "In my years of experience in telecommunications, I have never seen a better time to be an ambitious up-start. The concept of 'Everybody's Phone Company' as a place where millions of credit challenged and other Americans can be served with enthusiasm rather than distain, and enjoy excellent technical service too, is exciting. We do appreciate the tremendous behind-the-scenes' technical partnerships that make this possible. The largest companies don't have the time and inclination to focus on credit challenged customers, or other special needs niches so they appreciate us as well for what we can deliver together. It's a perfect fit and should make our shareholders happy in due course too".

ABOUT SW INNOVATIVE HOLDINGS, INC.

SW Innovative Holdings, Inc., d.b.a. Everybody's Phone Company (the "Company"), began offering local and long distance telephone service on a prepaid basis in the Houston, Texas area. This market niche addresses the practical need for credit challenged persons to have access to traditional telephone service. Since the change of name to SW Innovative Holdings, Inc in 2014, plans have been under development to expand the range of the Company's operational interests and holdings either within the existing scope of telecommunications or beyond, wherever the Company's inherent expertise, systems, associations and resources provide logical growth opportunities. Such opportunities arise not only from the Company's traditional operations, but also from general business conditions in which new technological and social trends present points of entry. For this reason, the Company has adopted the catchphrase "Innovative Technical and Social Systems".

For further information, please contact the company at (713) 268-1610 or by email at Info@EverybodysPhoneCompany.com

Safe Harbor Statement

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