Imperial Brands PLC Statement re FDA announcement
November 16 2018 - 2:30AM
Dow Jones News
TIDMIMB
RNS Number : 5496H
Imperial Brands PLC
16 November 2018
16 November 2018
Imperial Brands responds to FDA announcement
We welcome the US Food and Drug Administration's (FDA) moves to
prevent youth access to tobacco and vapour products. We share the
same concerns and objectives as the FDA: the use by minors of these
products is completely unacceptable. Vapour products are for adult
smokers and their sale to anyone underage should be prevented.
However, we also recognise the challenge faced by the FDA in
balancing concerns regarding youth appeal and access, given the
positive public health potential of vapour products.
We believe that through our blu product range we offer adult
smokers a significantly better alternative than combustible
cigarettes and consistently reinforce this message, while at the
same time working actively against youth access to, and usage of,
our products.
On the FDA's specific actions, we welcome its commitment to
standards for effective age verification for all online sales of
vapour products; a technology which we already use on blu.com.
We recognise the FDA's concern over age verification at
brick-and-mortar retail outlets and will consider further
appropriate actions. The availability of quality vaping products
like blu in outlets where tobacco products are sold is vital to
help adults transition away from combustible tobacco.
We are developing a connected version of myblu with device
locking technology and are greatly encouraged by Commissioner
Gottlieb's comment on a process to accelerate development and
review of vapour products with child protection features.
We also note today the FDA's proposals regarding menthol
cigarettes and flavoured cigars, which would need to be supported
by the relevant science and other evidence. Such proposals are
likely to require a multi-year process, in which we will be fully
engaged.
ENDS
Investor Contacts Media Contacts
+44 (0)7970 328 +44 (0)7967 467
Peter Durman 903 Alex Parsons 241
+44 (0)7964 110 +44 (0)7967 467
Matt Sharff 921 Simon Evans 684
+44 (0)7811 974
Mat Slade 438
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END
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November 16, 2018 02:15 ET (07:15 GMT)
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