Citi Retains Top Honor as World’s Best Digital Bank 2018 by Global Finance
November 15 2018 - 9:00AM
Business Wire
Named Best Consumer and Corporate Mobile
Bank and receives top awards in other regional categories
Citi has again been named the World’s Best Digital Bank
by Global Finance magazine. As the World’s Best Digital
Bank, Citi was selected from 300 banks globally, that were
assessed against a wide range of criteria focused on strategy,
features and functionality in the online and mobile channels.
Selection criteria included acquiring, retaining and servicing
online customers, success in getting clients to use digital
offerings, growth of the online customer base, breadth of products
offered, evidence of tangible benefits gained from digital
initiatives, and website design and functionality.
“Digital transformation is reshaping our world, bringing
companies, partners and their customers closer together than ever
before,” explained Naveed Sultan, Global Head of Treasury and Trade
Solutions, Citi. Mr. Sultan further stated, “Part of this
accelerated digital trend is the shift in our clients’ expectations
for a better experience, and data driven insights, along with
integrated and innovative solutions which assist them in being
successful in a digital economy. Winning this year’s World’s
Best Digital Bank Award affirms Citi’s commitment to support
our clients as they respond to rapid market shifts, as we deliver
exceptional client experience through continuous innovation.”
"Our strategic decision to go 'mobile first' several years ago,
has been transformative for our business," said Citi Global
Consumer Banking CEO Stephen Bird. "As banking moves beyond the
bank, we are rapidly becoming our customers' 'always on' financial
partner, delivering a simpler, better, faster experience direct to
the consumer. We are proud to be recognized as the world's Best
Consumer Mobile Bank."
"We are extremely pleased to have been recognized by Global
Finance as this year’s best digital bank globally," said Tapodyuti
Bose, Global Head of Channel and Enterprise Services, Treasury and
Trade Solutions, Citi. "This award recognizes our unwavering
commitment to providing the best client experience by creating
innovative digital solutions. Over the last year we have made
significant enhancements to our CitiDirect BE® and CitiConnect®
solutions, and our clients have come to rely on Treasury and Trade
Solutions as the industry leader and a technology pacesetter.”
CitiDirect BE® and CitiConnect® are a part of Citi Treasury and
Trade Solutions’ omnichannel digital banking product suite.
CitiDirect BE® is an institutional digital banking platform
comprised of CitiDirect BE® online, CitiDirect BE® App and
CitiDirect BE® tablet. CitiConnect® is Citi’s industry leading
suite of institutional connectivity options, including CitiConnect®
API and CitiConnect® API Developer Portal. Over the last year,
significant enhancements have been made to CitiDirect BE and
CitiConnect, in an effort to deliver value to clients
through ease of use, real-time banking, digital security, data
insights and AI.
In addition to being recognized as the World’s Best Digital
Bank, Citi received the top honor in a number of global and
regional award categories.
Global Awards:
- Best Overall Global Digital Bank
Corporate/Institutional Global Awards:
- Best Corporate/Institutional Digital
Bank
- Best Corporate/Institutional Most
Innovative Digital Bank
- Best Corporate/Institutional Online
Cash Management Bank
- Best Corporate/Institutional Online
Treasury Services Bank
- Best Corporate/Institutional Trade
Services Finance Bank
- Best Corporate/Institutional in Mobile
Banking Bank
- Best Corporate/Institutional Mobile
Banking App
- Best Corporate/Institutional
Information Security and Fraud Management Bank
Corporate/Institutional Regional Awards:
- Best Corporate/Institutional Digital
Bank in Africa
- Best Corporate/Institutional Digital
Bank in Asia-Pacific
- Best Corporate/Institutional Digital
Bank in Latin America
- Best Corporate/Institutional Digital
Bank in Middle East
- Best Corporate/Institutional Digital
Bank in North America
- Best Corporate/Institutional Digital
Bank in Western Europe
Consumer Global Awards:
- Best Consumer Mobile Bank
Consumer Regional Awards:
- Best Consumer Digital Bank in Asia
Pacific
Citi Treasury and Trade Solutions (TTS) enables our clients'
success by providing an integrated suite of innovative and tailored
cash management and trade finance services to multinational
corporations, financial institutions and public sector
organizations across the globe. Based on the foundation of the
industry's largest proprietary network with banking licenses in
over 90 countries and globally integrated technology platforms, TTS
continues to lead the way in offering the industry's most
comprehensive range of digitally enabled treasury, trade and
liquidity management solutions.
Digital has transformed the way Citi’s Global Consumer Bank
acquires, engages with and services over 100 million consumers in
19 markets. Citi has, and continues to, introduce a full suite of
new mobile capabilities across lending, investing, payments and
cards and embed its services in the most popular social and
e-commerce platforms in the world to deliver an experience that is
simpler, better, faster and more personal across every channel. As
a result, growth in mobile customers is up 24% year over year.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management. Additional information may be found at
www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi
| Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi
| LinkedIn: www.linkedin.com/company/citi
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version on businesswire.com: https://www.businesswire.com/news/home/20181115005266/en/
Citi: Institutional Clients Group:Nina Das 212-816-9267Email:
nina.das@citi.comCiti: Global Consumer GroupLiz Fogarty
212-559-0486
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