Juul Says It Will Quit Social Media
November 13 2018 - 02:33PM
Dow Jones News
By Jennifer Maloney
E-cigarette startup Juul Labs Inc. said it is shutting down its
Facebook and Instagram accounts and curbing its use of other social
media in the U.S., part of the company's response to the Food and
Drug Administration's call for changes to curb underage e-cigarette
use.
Sales of Juul's vaporizers and flavored nicotine liquids have
surged over the past year, fueled in part by the product's
popularity among teenagers and children. Its rapid growth was
helped by the San Francisco company's use of social media to
advertise its products as well as user-generated posts that
glamorized Juul.
"There is no question that this user-generated social media
content is linked to the appeal of vaping to underage users," Juul
Labs CEO Kevin Burns wrote in a blog post Tuesday.
Write to Jennifer Maloney at jennifer.maloney@wsj.com
(END) Dow Jones Newswires
November 13, 2018 14:18 ET (19:18 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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