Visa Becomes the Official Payment Technology Partner of New York’s Hudson Yards
October 31 2018 - 8:30AM
Business Wire
Visa will look to create “only-at” payment
experiences for millions of annual visitors to Hudson Yards, New
York’s newest neighborhood, scheduled to open in 2019
Today, Visa announced a new sponsorship of Hudson Yards becoming
the official payment technology partner of New York’s newest
neighborhood and destination for culture, commerce and cuisine. The
new relationship between Visa and Hudson Yards merges the best in
culture with industry leadership in connected commerce, enabling
Hudson Yards’ anticipated millions of annual, domestic and
international visitors to have fast, seamless and secure payment
experiences while on property.
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Visa Becomes the Official Payment
Technology Partner of New York’s Hudson Yards (Photo: Business
Wire)
As one of the largest mixed-use real estate projects in the
world featuring more than 100 shops and restaurants, Hudson Yards
provides an ideal environment for Visa to showcase the latest in
payments. Visa plans to develop programs to pilot and promote
unique, “only at” payments experiences for cardholders on the
property. To attract international and domestic visitors to Hudson
Yards, Visa will work to establish cardholder benefits and moments
that offer preference and access, and allow customers to tap to pay
with their contactless card or payment-enabled device at
checkout.
Using a contactless card to tap to pay is becoming the preferred
way to pay around the world with more than 40 percent of Visa
domestic transactions – excluding the U.S. – occurring with a
single tap1. The Visa-Hudson Yards specific programming will be
aimed at delighting a global audience and showcasing the speed and
convenience that contactless technology delivers to consumers and
merchants.
“At Visa, we are always looking for opportunities to implement
industry-leading payment solutions that will enhance the commerce
experience,” said Mary Ann Reilly, senior vice president North
America Marketing, Visa. “Hudson Yards presents one of the biggest
stages for domestic and international travelers, and it represents
a new vision of the city’s future, so from the moment you step onto
the Hudson Yards property whether you are shopping or dining, Visa
plans to provide visitors with the opportunity to experience
‘only-at’ differentiating moments.”
Hudson Yards is a newly built, 28-acre neighborhood on
Manhattan’s West Side. Its retail complex features New York’s first
and only Neiman Marcus, a robust collection of renowned global
brands and a distinguished restaurant collection curated by Chef
Thomas Keller.
“Hudson Yards is the neighborhood of the future, bringing
together brands and companies at the forefront of their industries
to create an entirely digital ecosystem for visitors,” said Stacey
Feder, Chief Marketing Officer, Hudson Yards. “Visa’s leadership in
contactless transactions makes them the ideal partner to help shape
this new center of commerce for the next generation.”
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital
payments. Our mission is to connect the world through the most
innovative, reliable and secure payment network - enabling
individuals, businesses and economies to thrive. Our advanced
global processing network, VisaNet, provides secure and reliable
payments around the world, and is capable of handling more than
65,000 transaction messages a second. The company’s relentless
focus on innovation is a catalyst for the rapid growth of connected
commerce on any device, and a driving force behind the dream of a
cashless future for everyone, everywhere. As the world moves from
analog to digital, Visa is applying our brand, products, people,
network and scale to reshape the future of commerce. For more
information,
visit https://usa.visa.com/about-visa/our_business.html,
visacorporate.tumblr.com and @VisaNews.
About Hudson Yards
Hudson Yards is an entirely new neighborhood on Manhattan’s West
Side being developed by Related Companies and Oxford Properties
Group. The largest private development in the United States, Hudson
Yards comprises more than 18 million square feet of mixed-use
development. When complete, Hudson Yards will include more than 100
shops and restaurants, signature restaurants and diverse eateries;
approximately 4,000 residences; 14-acres of public open space; a
new 750-seat public school and an Equinox Hotel® with more than 200
rooms – all offering unparalleled amenities for residents,
employees and guests. For more information on Hudson Yards, please
visit www.HudsonYardsNewYork.com. For more information about
Hudson Yards, including accessing high-resolution images and
renderings, please
visit: https://related.app.box.com/s/vzztkolraobv61pqnzslqdheraikswqj.
1 VisaNet data, September 2018
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181031005172/en/
Visa Inc.Bitsy Rich, 415-813-7252erich@visa.comorThe Related
CompaniesKathleen Anne Corless,
212-320-9654Communications@related.com
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