Activision Blizzard Releases Special Call of Duty®: Black Ops 4 Salute Pack - Combatting Veteran Unemployment
October 19 2018 - 2:31PM
Business Wire
100% of Proceeds Will go Towards Placing US and
UK Veterans into Meaningful Jobs through the Call of Duty
Endowment
Activision Blizzard (Nasdaq:ATVI) today announced a new in-game
pack to support the Call of Duty™ Endowment’s international effort
to help unemployed and underemployed veterans in the U.S. and U.K.
find high-quality careers. The Call of Duty®: Black Ops 4—Call of
Duty Endowment Salute Pack (PS4/Xbox One/PC), developed by
Treyarch, includes a special Call of Duty Endowment in-game tag,
sticker, gesture, calling card, and emblem.
This press release features multimedia. View
the full release here:
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The new Salute Pack is available now. One
hundred percent of proceeds will go directly to the Call of Duty
Endowment's mission to help veterans in the U.S. and U.K. secure
quality careers when they leave military service. (Graphic:
Business Wire)
The new Salute Pack retails for $4.99 and is available now in
the in-game store and the Sony, Microsoft, and Battle.net online
stores. One hundred percent of proceeds will go directly to the
Call of Duty Endowment’s (“the Endowment”) mission to help veterans
in the U.S. and U.K. secure quality careers when they leave
military service. More than 50,000 veterans have been placed in
high quality jobs to-date through the Endowment, many of which were
made possible through impactful in-game programs such as the Salute
Pack.
“Through in-game purchases like the Salute Pack, gamers have
contributed millions towards our mission of helping veterans
transition from military to civilian life and aiding veterans in
finding meaningful employment,” said Dan Goldenberg, Executive
Director of the Call of Duty Endowment. “We are proud and thankful
to be partnering with Treyarch on this new pack alongside the
highly anticipated release of Call of Duty: Black Ops 4.”
“The Call of Duty Endowment has done some truly amazing work,
making a real difference in the lives of veterans,” said Treyarch
Co-Studio Head Dan Bunting. “It’s an honor to be a part of such a
great cause.”
The Call of Duty Endowment is a non-profit foundation started in
2009 by Activision Blizzard CEO Bobby Kotick. With a mission to
identify and fund the best and most effective employment-focused
veteran-serving organizations, the Endowment was initially
established in the U.S. to identify and fund best-in-class
organizations to place 25,000 veterans in jobs by the end of 2018.
That goal was met two years early, and was ambitiously revised to
placing 50,000 veterans into high-quality jobs by 2019. Having also
achieved that goal ahead of schedule, the Endowment is now doubling
down with a new goal of securing placements for a total of 100,000
veterans by 2024.
About Activision Blizzard, Inc.
Activision Blizzard, Inc., a member of the Fortune 500 and
S&P 500, is the world's most successful standalone interactive
entertainment company. We delight hundreds of millions of monthly
active users around the world through franchises including
Activision's Call of Duty®, Destiny, and Skylanders®, Blizzard
Entertainment’s World of Warcraft®, Overwatch®, Hearthstone®,
Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy
Crush™, Bubble Witch™, and Farm Heroes™. The company is one of the
Fortune "100 Best Companies To Work For®." Headquartered in Santa
Monica, California, Activision Blizzard has operations throughout
the world, and its games are played in 196 countries. More
information about Activision Blizzard and its products can be found
on the company's website, www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded
by Bobby Kotick, CEO of Activision Blizzard. The Endowment seeks to
help veterans find high-quality careers by supporting groups that
prepare them for the job market and by raising awareness of the
value vets bring to the workplace. For more information about the
Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
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