NEWPORT BEACH, Calif.,
Oct. 19, 2018 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced today the
return of Boorito, its annual Halloween celebration. On
Wednesday, Oct. 31, from 3 p.m. to closing, customers who are in costume
at all Chipotle locations in the U.S. and Canada can order a burrito, bowl, salad or
tacos for only $4. Customers can also
receive the same deal through the Chipotle app or online (for both
pickup and delivery) by using the code "BOORITO."
"Boorito is a longstanding Chipotle tradition that's beloved by
our fans," said Chris Brandt, chief
marketing officer at Chipotle. "We love contributing to the
Halloween spirit and seeing our customers show off their fun,
creative costumes to celebrate Halloween and enjoy some of their
favorite food."
Chipotle will also be taking the celebration to social media,
holding an Instagram costume contest on Halloween. To enter,
Chipotle fans must post a photo of themselves in costume, at a
Chipotle restaurant, on their Instagram profile or Instagram Story
and tag @Chipotle. Chipotle will then select eight finalists and
post the contestants' photos on the brand's Instagram Story. Fans
will have the chance to vote for the "Boorito Champion" by 'liking'
their favorite costume from 9 a.m. to 5 p.m.
Eastern time on Nov. 1. One
lucky winner will enjoy the sweetest treat of all – a year of free
burritos. The winner will be announced at approximately
6 p.m. Eastern time on Nov. 1 via Chipotle's Instagram account.
Beyond the costume contest, Chipotle will sell new stickers with
two exclusive Boorito designs in every pack, as well as a limited
run of Tabasco scorpion sauce, on its online shop at
Store.Chipotle.com, while supplies last.
For more information about this year's Boorito celebration, and
the Burritos for a Year contest, please visit
WWW.CHIPOTLE.COM/BOORITO. No purchase necessary to enter or win.
Open to legal residents of the 50 United States (and the
District of Columbia) and
Canada (excluding Quebec), who are at least 13 years old at the
time of entry. Void where prohibited. Contest begins at
3 p.m. local time on Oct. 31 and ends at 1 a.m.
Eastern time on Nov. 1. Free
burritos for a year prize consists of a pre-loaded card redeemable
for one free entrée per week for 52 weeks at participating
Canada and U.S. Chipotle
restaurants. Instagram is not a sponsor of and is not affiliated
with the Boorito Burritos for a Year contest.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without added colors, flavors or other
additives. Chipotle had more than 2,450 restaurants as of June
30, 2018 in the United States, Canada,
the United Kingdom, France and Germany and
is the only restaurant company of its size that owns and operates
all its restaurants. With more than 70,000 employees passionate
about providing a great guest experience, Chipotle is a longtime
leader and innovator in the food industry. Chipotle is committed to
making its food more accessible to everyone while continuing to be
a brand with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and executive chairman, first opened Chipotle starting with
a single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill