Ford's European Sales Fell in September After Rollout of New Emissions Rules
October 16 2018 - 8:09AM
Dow Jones News
By Olivia Bugault
Ford Motor Co. (F) said Tuesday that car sales in Europe slumped
in September after several manufacturers pulled forward sales ahead
of new emissions rules coming into effect.
Sales in the month decreased 15% to 77,500 vehicles compared
with last year, the auto maker's European subsidiary said.
However, Ford said its total market share, including commercial
vehicles, grew in 19 out of its 20 traditional European markets,
with the biggest growth by volume in the U.K., Germany and
Italy.
In September, the European Union introduced a new emissions
testing standard, the worldwide harmonized light-vehicles test
procedure, designed to better reflect on-the-road emissions. The
switch to the new rules led to increased competition and pricing
pressure as manufacturers offered discounts to sell their
noncompliant vehicles ahead of the deadline.
"Ford has free supply of the latest emissions levels and did not
need to force-register surplus stock, resulting in the growth of
our passenger car and commercial vehicle market share last month,"
Roelant de Waard, sales chief of Ford of Europe, said.
Write to Olivia Bugault at olivia.bugault@wsj.com
(END) Dow Jones Newswires
October 16, 2018 07:54 ET (11:54 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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