CINCINNATI and CHICAGO, Oct. 10,
2018 /PRNewswire/ -- In an industry first, The Kroger
Co. (NYSE: KR) and Home Chef today announced the launch of weekly
rotating in-store meal kits at Kroger Family of Stores in select
locations. In addition, the company will roll out a limited market
test of the new Home Chef Express product, a quick-cook meal
kit ready to eat in about 15 minutes. Kroger and Home Chef are
bringing even more variety and convenience to customers with the
launch of these new in-store offerings, providing customers with an
on-demand solution for tonight's dinner.
Home Chef's meal kits will first be available at select
locations in Illinois (Mariano's),
Kentucky, Michigan, Ohio, and Wisconsin (Pick 'n Save and Metro Market).
Kroger anticipates rolling out Home Chef meal kits to additional
markets in 2019. Each week, there will be four Home Chef meal kit
options available in participating store locations. The same
recipes will also be available to customers through homechef.com,
where shoppers will find even more weekly variety.
"We are excited to introduce Home Chef's new retail meal kits to
our store customers," said Robert
Clark, Kroger's senior vice president of merchandising.
"Offering a rotating menu of recipes is one more way we are
providing our customers with innovative culinary experiences and
choices. The Home Chef meal kits will redefine the way customers
shop for, prep, and cook their meals."
"We've built a strong business helping people plan their meals
in advance. We also know there are customers who want the
convenience of a Home Chef meal, without having to plan ahead,"
said Pat Vihtelic, Home Chef's
founder and CEO. "We're excited to take this first step in
revolutionizing mealtime by bringing Home Chef's signature variety
and great-tasting meals directly to Kroger customers. We are also
looking forward to introducing our new line of Home Chef
Express meal kits that address a major customer need—faster
meals."
The in-store meal kits will include Home Chef's fresh,
pre-portioned ingredients and recipes that are easy to prepare and
guaranteed to delight everyone around the table.
Home Chef Menu (Illinois,
Ohio and Wisconsin)
- Week of 10/8 - Brasserie-Style Sirloin Steak,
Breaded Italian Chicken, Blue Cheese and Smoked Almond Pork Chop,
Adobo Chicken Enchiladas
- Week of 10/15 - Steak Strip Marsala Risotto,
Chicken Chimichangas, Chimichurri Pork Tenderloin, Prosciutto and
Sage Linguine
- Week of 10/22 - Steak Strip Chimichangas, Teriyaki
Chicken Thighs with Smoked Almonds, Maple-Glazed Pork Tenderloin,
Turkey Burrito Skillet
Home Chef Express Menu (Kentucky, Michigan and Ohio)
- Week of 10/8 to w/o 10/15 - Acapulco Steak Tacos,
Mongolian Meatballs, Chicken Alfredo, Honey Butter Pork Chop
- Week of 10/15 - Steak Stroganoff, Chicken Fajitas, Pork
Spring Roll Bowl, Beef Chili
Each meal serves two and starts at $8.50 per serving. Information about
participating locations is available at homechef.com/grocery.
Customers can also continue to experience the convenience of
having Home Chef meals delivered directly to their home by ordering
on homechef.com. There, customers can choose from 18 weekly menu
items, including Home Chef's no-cook 5-Minute Lunches, delicious
dinners, filling smoothies, and more.
To view photography of the in-store meal kits and display, visit
here.
About Kroger
At The Kroger Co. (NYSE: KR), we are
dedicated to our Purpose: to Feed the Human Spirit™. We are nearly
half a million associates who serve over nine million customers
daily through a seamless digital shopping experience and 2,800
retail food stores under a variety of banner names, serving America
through food inspiration and uplift, and creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
About Home Chef
Home Chef is the #3 Inc 5000
2018 Fastest Growing Company in America and one of the largest meal
kit delivery companies in the U.S., with over 3 million meals
delivered each month. Founded in 2013, Home Chef offers fresh,
pre-portioned ingredients and easy to follow recipes delivered
weekly and is designed for anyone to be able to cook and everyone
to enjoy. The Chicago-based
company delivers nationwide. For two years running, Home Chef has
been rated #1 in customer satisfaction among leading meal kit
companies, according to Market Force Information U.S. Grocery
Benchmark Study. Find out more and get cooking at www.homechef.com.
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delicious inspiration.
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SOURCE The Kroger Co.