Snap Launches Snap Originals Taking Mobile Storytelling to the Next Level with Its First Slate of Exclusive Scripted Shows & ...
October 10 2018 - 8:00AM
Business Wire
Bunim/Murray Productions, The Duplass
Brothers’ DBP Donut, Brad Weston’s Makeready On Board For Initial
Slate
Snap Also Announces Extended Content
Commitments From NBCUniversal and Viacom
Snap Inc. (NYSE: SNAP) today announced the launch of Snap
Originals and the debut of serialized Shows, including its first
formal slate of scripted Shows and docuseries. Building upon its
successful vertical video content platform designed exclusively for
mobile, Snap is moving mobile TV forward with series from some of
the industry’s biggest names, including Bunim/Murray Productions,
the Duplass Brothers’ DBP Donut and Brad Weston’s Makeready, as
well as established film and television writers.
For more on Snap Originals, visit:
https://snaporiginals.snapchat.com
“Over the last two years, our highly engaged and loyal audience
has helped to define what mobile content should look like --
vertical, hyper-visual and paced in a way that draws you in quickly
and makes you want to return,” said Nick Bell, Snap’s Vice
President of Content. “We’re proud to be working with some of the
industry’s most talented storytellers to bring new and innovative
Shows to our community and are thankful to be extending our
partnerships with NBCUniversal and Viacom to create even more
content for Snapchatters worldwide.”
Since the beginning of the year, Snap has nearly tripled the
time viewers spend engaging with its Shows.
Snap Originals will be available on the Discover page to
Snapchat users globally, or by searching for the title using
Snapchat’s Search feature. Snap is also introducing new product
features that will make it easier for viewers to discover, watch
and interact with Originals and all Shows on Snapchat. Every Show
will have a dedicated profile page where Snapchatters can easily
find all available episodes and seasons to watch at once. Each
episode averages five minutes in length and brands can purchase
‘Commercials’ within Shows, Snap's recently launched six-second,
non-skippable ad format.
The initial launch slate includes:
- Endless Summer - (Bunim/Murray
Productions) - Influencers Summer McKeen and Dylan Jordan try to
balance love, friends, family, and fame in this intimate snapshot
of their lives in Laguna Beach, California. Docuseries launches
10/10.
- Class of Lies - (Makeready) -
Best friends slash college roommates Devon and Missy crack cold
cases on their successful true-crime podcast…but can they solve the
most important case of all when their best friend disappears
without a trace? Scripted series launches 10/10.
- Co-ed - (Duplass Brothers’ DBP
Donut, Indigo Development and Entertainment Arts) - Juggling
classes, parties, and down-the-hall crushes, freshman roommates
Ginny and Chris try their best to face whatever college throws at
them, discovering who they are along the way. Scripted series
launches 10/10.
- Vivian - (NBCU Digital Lab, The
Intellectual Property Corporation in association with Wilhelmina) -
Vivian is the youngest model scout at Wilhelmina, one of the most
prestigious modeling agencies in the world. She takes us inside
this exclusive world where she has the power to make wannabes’
dreams come true — but can she do that for her own? Docuseries
launches 10/22.
- The Dead Girls Detective Agency
- (Indigo Development and Entertainment Arts, Insurrection and
Keshet) - This darkly comedic supernatural soap follows Charlotte
Feldman, a young woman who must work from beyond to figure out how
and why she died, in order to avoid an eternity in purgatory. Based
on the young adult novel by Susie Cox. Scripted series launches
10/22.
- V/H/S - (Indigo Development and
Entertainment Arts and Studio 71) - The next generation of the
horror anthology series, bringing four new frightening experiences
to the palm of your hand. Scripted series launches 10/28.
Six additional series have already been greenlit for
production.
Snap has created portal Lenses for several of its shows,
enabling users to swipe up from an episode of the Show and
literally walk into a scene and interact with the objects and
characters to deepen their experience. It has also developed custom
interactive Lenses, including reaction Lenses for some of the
shows’ most riveting scenes that will enable and encourage
Snapchatters to share the show experience with their friends.
In addition, Snap also announced NBCUniversal extended its
content production commitments through 2019, and Viacom has
committed to creating 10 new Snap Originals. Viacom also committed
to syndicating at least 500 episodes of its network’s shows to the
Snapchat audience.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together.
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