Shutterfly Inc. Names Mickey Mericle Senior Vice President and Chief Marketing Officer
October 02 2018 - 4:02PM
Business Wire
Shutterfly, Inc. (NASDAQ: SFLY), the leading retailer and
manufacturing platform dedicated to helping capture, preserve, and
share life’s important moments, today announced the appointment of
Mickey Mericle as Senior Vice President and Chief Marketing
Officer.
“All of us at Shutterfly are delighted to welcome Mickey Mericle
to the team,” said Christopher North, president and chief executive
officer of Shutterfly, Inc. “Shutterfly’s businesses and brands are
a special blend of creativity, inspiration, and design on the one
hand; and data, science, and technology on the other. Mickey’s
unique breadth of skills and experiences make her the ideal person
to lead our marketing teams through our next phase of growth,
particularly as we bring Lifetouch and Shutterfly together.”
Mickey is a seasoned executive with deep experience in marketing
and analytics. In her roles leading Marketing and Customer Insights
at Adobe, and Global Customer Insights and Analytics at Walmart,
Mickey has led large teams of engineers, machine learning
scientists, data scientists, PhD economists and statisticians, all
in the pursuit of driving exceptional performance marketing and
advanced analytics. At the same time, Mickey has extensive skill in
campaign development, focused on brand and creative.
Prior to Adobe and Walmart, Mickey held roles at Target
Corporation, Kinko’s Inc., Monitor Company and the US Department of
State. She holds an MBA from the Kellogg School of Management at
Northwestern University, an MS in Economics from the University of
Pennsylvania and a BA from Iowa State University.
“Customers come to Shutterfly with a story to tell and a memory
to keep,” said Mickey. “I have been a devoted Shutterfly customer
myself for more than a decade, and have long admired the Shutterfly
brand. I’m honored and excited to join the team.”
About Shutterfly, Inc.
Shutterfly, Inc. is the leading retailer and manufacturing
platform for personalized products and communications. Founded in
1999, Shutterfly, Inc. has three divisions: Shutterfly Consumer,
Lifetouch, and Shutterfly Business Solutions. Shutterfly Consumer
and Lifetouch help consumers capture, preserve, and share life’s
important moments through professional and personal photography,
and personalized products. The Shutterfly brand brings photos to
life in photo books, gifts, home décor, and cards and stationery.
Lifetouch is the national leader in school photography, built on
the enduring tradition of “Picture Day,” and also serves families
through portrait studios and other partnerships. Additionally,
Shutterfly Business Solutions delivers digital printing services
that enable efficient and effective customer engagement through
personalized communications. For more information about Shutterfly,
Inc. (SFLY), visit www.shutterflyinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181002006001/en/
Shutterfly, Inc.InvestorsShawn Tabak,
650-610-6026stabak@shutterfly.comorMediaSondra Harding,
650-610-5129sharding@shutterfly.com
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