By Bowdeya Tweh

AT&T Inc. said Tuesday it will launch a new advertising company, Xandr.

Xandr encompasses AT&T's existing advertising and analytics businesses including AT&T's advanced television business AdWorks; AT&T's data and analytics business; ATT.net and AppNexus.

AT&T also said Xandr has entered into agreements with Altice USA and Frontier Communications to aggregate and sell their national addressable TV ad inventory.

Write to Bowdeya Tweh at bowdeya.tweh@wsj.com

(END) Dow Jones Newswires

September 25, 2018 13:09 ET (17:09 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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