Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group
September 20 2018 - 8:30AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, today announced that it has joined the ANA
Council for Data Integrity and IAB’s Data Transparency Standards
Group.
Brian Hogan, President of Fluent Health, has joined these
organizations leading the charge on data transparency on Fluent’s
behalf. With Fluent’s unique first-party data asset, Hogan
will bring Fluent’s thought leadership to these organizations with
the goal of providing transparency for brands and
advertisers.
“Providing more transparency to marketers and advertisers while
protecting consumer data is essential for the maturity of the
industry. Fluent is in a great position to lead this charge,
as data transparency is an integral part of our business,
especially in the programmatic landscape. We look forward to
working with our colleagues and partners to provide thought
leadership on this important issue,” said Brian Hogan, President of
Fluent Health.
The focus of the ANA Council for Data Integrity is on
transparency and consumer data. Consumers demand relevant
experiences and for marketers to meet and exceed those expectations
they must use data-and use it well. Knowing the customer and their
preferences and motivations is the most critical capability to
delivering seamless, personalized experiences that generate
relevance and value for the consumer while delivering brand
affinity and results for the marketer. Properly recognizing the
customer allows brands to create seamless cross-channel
relationships based on trust. Additional council members
include Acxiom, 1-800 Flowers.com, Experian, LiveRamp, United
States Postal Service, Neustar, MediaMath, MetLife, and Oracle.
“We are excited to have an industry leader like Fluent as part
of our Council for Data Integrity. Marketers and agencies
need a clear and standard understanding of the source and
composition of data they are using. Transparency enables greater
relevance and value to the consumer, with elevated integrity and
responsibility,” said Tom Benton, Group Executive Vice President,
Data Marketing & Analytics Division, ANA. “With the acquisition
of DMA by ANA, membership diversity, including marketing service
and data providers like Fluent, enables this association to bring
to market quickly data transparency standards that marketers,
agencies and data companies all view as valuable and
practical.”
The IAB Data Benchmarks & Data Transparency Standards Group
intends to originate and build technical standards - in support of
buyers, sellers, and vendors - aimed at making data "quality"
consistently understandable, transparent, and comparable across
vendors. Quality in this sense is defined as data that accurately
assigns demographic, geographic, or behavioral attributes to an
identified user. Additional group members include CBS
Interactive, Criteo, Dentsu Aegis, Foursquare, Oath, Pandora,
Publicis Media and The Trade Desk.
About Fluent, Inc. Fluent (NASDAQ: FLNT) is the
trusted acquisition partner for both established and growing
brands. Leveraging our proprietary first-party data asset, Fluent
creates marketing programs that deliver better digital advertising
experiences for consumers and measurable results for advertisers.
Founded in 2010, the company is headquartered in New York City. For
more information, visit www.fluentco.com.
About ANAThe ANA (Association of National
Advertisers) makes a difference for individuals, brands, and the
industry by driving growth, advancing the interests of marketers,
and promoting and protecting the well-being of the marketing
community. Founded in 1910, the ANA provides leadership that
advances marketing excellence and shapes the future of the
industry. The ANA’s membership includes nearly 2,000 companies with
25,000 brands that engage almost 150,000 industry professionals and
collectively spend or support more than $400 billion in marketing
and advertising annually. The membership is comprised of more than
1,100 client-side marketers and more than 800 marketing service
provider members, which include leading marketing data science and
technology suppliers, ad agencies, law firms, consultants, and
vendors. Further enriching the ecosystem is the work of the
nonprofit ANA Educational Foundation (AEF), which has the mission
of enhancing the understanding of advertising and marketing within
the academic and marketing communities. For more information,
visit www.thedma.org.
About IABThe Interactive Advertising Bureau
(IAB) empowers the media and marketing industries to thrive in the
digital economy. Its membership is comprised of more than 650
leading media and technology companies that are responsible for
selling, delivering, and optimizing digital advertising or
marketing campaigns. The trade group fields critical research on
interactive advertising, while also educating brands, agencies, and
the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops
technical standards and best practices. IAB and the IAB Education
Foundation are committed to professional development and elevating
the knowledge, skills, expertise, and diversity of the workforce
across the industry. Through the work of its public policy office
in Washington, D.C., IAB advocates for its members and promotes the
value of the interactive advertising industry to legislators and
policymakers. There are 43 IABs licensed to operate in nations
around the world and one regional IAB, in Europe. Founded in 1996,
the IAB is headquartered in New York City and has a San Francisco
office. For more information, please visit www.iab.com.
Contact Information: Investors:Jordyn
TaraziFluent, Inc.(646)356-8469JTarazi@fluentco.com
Media:North 6th Agency, Inc.(212)334-9753 ext.
143fluent@n6a.com
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