Baidu’s Facemoji Makes Messaging Great Again with New Trump-inspired AR Emoji
September 18 2018 - 8:00AM
Business Wire
The latest addition from Facemoji is sure to
win bigly
Baidu, Inc. (Nasdaq: BIDU), the leading Chinese-language
internet search provider, today introduced via its Facemoji
Keyboard app for Android, a new AR emoji inspired by President
Donald Trump. Given the president’s uncanny ability to enter the
daily news cycle, and the emerging national pastime of dissecting
his every word, Facemoji knew users would appreciate being able to
incorporate him into their online conversations.
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Baidu's Facemoji Keyboard app adds poop
AR emoji inspired by Donald Trump to its suite of characters.
(Graphic: Business Wire)
The AR poop emoji features some of Trump’s unmistakable
characteristics like a helmet of side-slicked yellow hair,
hyper-tanned skin and bushy eyebrows. With the sophisticated
face-tracking technology, the user can easily manipulate the Trump
AR emoji’s expression and movements — another eerie similarity to
the latest Facemoji muse — which can then be turned into custom
images and GIFs. To further emulate the land’s highest executive,
users can share their creations via social media and messaging
apps. Disclaimer: The power to impact global affairs with a single
tweet is not included.
“Users want access to advanced communication tools that reflect
their interests and environment, while making life just a bit
easier,” said Mr. Jiang Feng, director of Baidu’s global business
unit. “Facemoji is using advanced AR and AI technology to craft
meaningful, tailored — and in this case, humorous — connections
between users in every message, something that is even more
critical in today’s hectic world.”
With this presidential rendering, users craving a fun and
relevant outlet can invoke Trump’s qualities in interactions with
friends, whether they’re trying to make sense of current events or
just want to create a fun GIF. Facemoji’s family of AR characters
launched earlier this year, including male and female babies, a
unicorn, pizza, a pineapple face — and now, even a s***head.
The latest version of the Facemoji Keyboard app is available via
the Google Play Store. Follow Facemoji Keyboard on Instagram at
www.instagram.com/FacemojiKeyboard, on Twitter at
https://twitter.com/FacemojiApp, or on Facebook at
www.facebook.com/FacemojiKeyboard.
Note: The celebrity emoji in the Facemoji Keyboard app are meant
for fun and do not constitute official commentary on public figures
or policy.
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app featuring
Baidu’s speech recognition technology. It includes an emoji
prediction feature, a wide variety of stickers and customizable
keyboards, and the ability to turn people’s faces into animated
emoji GIFs. Facemoji Keyboard’s goal is to help people around the
world express themselves in new ways with fun, creative emoji.
About Baidu
Baidu, Inc. is the leading Chinese language internet search
provider. As a technology-based media company, Baidu aims to
provide the best and most equitable way for people to find what
they’re looking for. In addition to serving individual internet
search users, Baidu provides an effective platform for businesses
to reach potential customers. Baidu’s ADSs trade on the Nasdaq
Global Select Market under the symbol “BIDU.” Currently, 10 ADSs
represent one Class A ordinary share.
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version on businesswire.com: https://www.businesswire.com/news/home/20180918005103/en/
The Hoffman AgencyKara Gibson,
408-975-3053baidu@hoffman.com
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