Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display,
Aluminum and Glass Design in Six Beautiful Finishes, Face ID and
Advanced Camera System
Apple® today announced iPhone® XR, integrating breakthrough
technologies from iPhone XS in an all-screen glass and aluminum
design with the most advanced LCD in a smartphone featuring a
6.1-inch Liquid Retina™ display and six beautiful finishes. iPhone
XR brings the powerful A12 Bionic chip with next-generation Neural
Engine, the TrueDepth™ camera system, Face ID® and an advanced
camera system that creates dramatic portraits using a single camera
lens. iPhone XR will be available to pre-order beginning Friday,
October 19 and in stores beginning Friday, October 26.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180912005962/en/
iPhone XR comes in six new finishes:
white, black, blue, yellow, coral and (PRODUCT)RED. (Photo:
Business Wire)
“iPhone XR helps us reach even more people with the latest
iPhone innovations. It is packed with the newest technologies
including a 6.1-inch Liquid Retina display that goes edge to edge,
the latest TrueDepth camera with faster Face ID authentication, new
7-nanometer A12 Bionic chip with second generation Neural Engine
and a 12-megapixel camera that takes advanced Portrait mode and
Portrait Lighting photos,” said Philip Schiller, Apple’s senior
vice president of Worldwide Marketing. “The new iPhone XR has a
gorgeous new aerospace-grade aluminum and glass enclosure that has
IP67 protection from liquids and dust, long all-day battery life
and comes in six beautiful finishes. iPhone XR makes it possible
for even more people to have the great experience of the latest
iPhone X technology, in beautiful new designs, at a more affordable
price.”
Groundbreaking Aluminum and Glass Design in Six New
Finishes
A stunning all-screen design pushes the display of iPhone XR to
its edges. The most durable front glass ever in a smartphone is
wrapped in an elegantly matched anodized band made from durable
7000 series aerospace-grade aluminum, and the glass back design
enables wireless charging.
iPhone XR comes in six new finishes: white, black, blue, yellow,
coral and (PRODUCT)RED. A seven-layer color process gives the glass
back beautiful nuanced hues, and the aluminum band and camera trim
are color matched to give a sophisticated finish. This new design
is splash- and water-resistant, with a rating of IP67, and protects
against everyday spills including coffee, tea and soda.1
A portion of proceeds for iPhone XR (PRODUCT)RED purchases will
go directly to Global Fund HIV/AIDS grants that provide testing,
counseling, treatment and prevention programs with a specific focus
on eliminating transmission of the virus from mothers to their
babies.
Most Advanced LCD in a Smartphone
The beautiful 6.1-inch all-screen Liquid Retina display2 is the
most color accurate in the industry, with wide color support and
True Tone® for a more natural viewing experience. Precision-milled
glass, advanced pixel masking and sub-pixel antialiasing allows the
display to follow the curves of the device, while a new backlight
design enables the display to stretch into the corners.
iPhone XR supports fast and fluid iPhone gestures like tap to
wake, swipe up to the home screen, swipe down to access
notifications and the Control Center, and the new haptic touch
feature for pressing on the home screen to instantly launch the
camera or flashlight.
A12 Bionic Chip with Next-Generation Neural Engine
The Apple-designed A12 Bionic, the smartest and most powerful
chip in a smartphone, features the first 7-nanometer chip ever in a
smartphone that delivers industry-leading performance in a more
power-efficient design. A12 Bionic features a six-core fusion
architecture with two performance cores that are up to 15 percent
faster, four efficiency cores that are up to 50 percent more
efficient, a four-core GPU that is up to 50 percent faster,
powerful Apple-designed Image Signal Processor (ISP), video encoder
and more. All of this unlocks new experiences for games,
photography, video editing and graphics-intensive apps while still
offering great battery life. Even with all this power, iPhone XR
lasts up to an hour and a half longer than iPhone 8 Plus.
The next-generation Neural Engine is built for advanced machine
learning in everything from photography to augmented reality. A new
eight-core design allows it to complete up to 5 trillion operations
per second compared to 600 billion in A11 Bionic. This enables new
capabilities like faster plane detection for ARKit and new features
that use real-time machine learning. For the first time the Neural
Engine is open to Core ML®, empowering developers to build apps
that utilize this highly efficient machine learning engine. Core ML
running on the A12 Bionic Neural Engine is up to nine times faster
than on A11 Bionic, with as little as one-tenth the energy
usage.
Face ID, The Most Secure Facial Authentication System Ever in
a Smartphone
Face ID is faster on iPhone XR, enabled by software
optimizations and a faster secure enclave. The TrueDepth camera
system uses precision depth-sensing technology that goes far beyond
the capabilities and security of two-dimensional facial scanners to
unlock iPhone, use Apple Pay®, gain access to secure apps and many
more features with just a simple glance.
Advanced Single Lens Wide-Angle Camera
iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens
with an all-new sensor, delivering faster auto-focus, while larger
and deeper pixels improve image fidelity and low-light performance
on photos and videos. Improvements to the ISP, Neural Engine and
improved software algorithms enable portrait photos with a
beautiful bokeh effect. Smart HDR brings better highlight and
shadow detail across photos.
New Depth Control allows users to adjust the depth of field both
in real-time preview3 and post-capture to create striking portraits
with a beautiful bokeh effect. Selfies have never looked better
with an enhanced Portrait mode on the front-facing TrueDepth camera
and Portrait Lighting for dramatic studio lighting effects.
Wireless Technologies
iPhone XR uses LTE Advanced for fast download speeds4 and
introduces Dual SIM5 through the use of a nano-SIM and digital
eSIM.
Featuring iOS 12
iPhone XR comes with iOS 12, the world’s most advanced mobile
operating system. iOS 12 changes the way iOS users see the world
using augmented reality, helps people rediscover and share photos,
and makes communications more expressive and fun with new Animoji®
and Memoji™. Screen Time helps customers understand and take
control of the time they spend interacting with their iOS devices,
Siri® Shortcuts give any app the ability to work with Siri and new
privacy features help protect users from being tracked on the
web.
Pricing and Availability
- iPhone XR will be available in 64GB,
128GB and 256GB models in white, black, blue, yellow, coral and
(PRODUCT)RED starting at $749 (US) from apple.com and Apple
Stores, and is also available through Apple Authorized Resellers
and select carriers (prices may vary).
- Through Apple’s iPhone Upgrade Program,
customers in the US can get iPhone XR with the protection of
AppleCare®+, choose their carrier (no multiyear service contract
required) and have the opportunity to upgrade to a new iPhone every
year. The iPhone Upgrade Program is available for iPhone XR at
apple.com and Apple Stores in the US with monthly payments starting
at $37.41.
- Customers will be able to pre-order
iPhone XR beginning Friday, October 19 with availability beginning
Friday, October 26, in more than 50 countries and territories
including Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria,
Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong,
Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan,
Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg,
Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman,
Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi
Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden,
Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
- With Apple GiveBack TM, customers in
the US can trade in their eligible device for an Apple Store Gift
Card or a refund on their purchase. If their device isn’t eligible
for credit, Apple will recycle it for free.
- Every customer who buys iPhone XR from
Apple will be offered free Personal Setup in-store or online to
help them customize their iPhone by setting up email, showing them
new apps from the App Store® and more.
- Anyone who wants to learn more or go
further with iPhone XR or iOS 12 can sign up for free Today at
Apple® sessions at apple.com/today.
1 iPhone XR is splash-, water- and dust-resistant, and was
tested under controlled laboratory conditions with a rating of IP67
under IEC standard 60529 (maximum depth of 1 meter up to 30
minutes). Splash, water and dust resistance are not permanent
conditions, and resistance might decrease as a result of normal
wear. Do not attempt to charge a wet iPhone; refer to the user
guide for cleaning and drying instructions. Liquid damage not
covered under warranty.
2 The iPhone XR display has rounded corners that follow a curved
design, and these corners are within a standard rectangle. When
measured as a standard rectangular shape, the screen is 6.06 inches
diagonally. Actual viewable area is less.
3 Real-time preview in Depth Control will be available via a
free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details
on LTE support, contact your carrier and see
apple.com/iphone/LTE.
5 Dual SIM support will be available via a free software update
later this fall. Use of Dual SIM requires two wireless service
plans (which may include restrictions on roaming). Certain
restrictions apply to use.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple
TV. Apple’s four software platforms — iOS, macOS, watchOS and
tvOS — provide seamless experiences across all Apple devices
and empower people with breakthrough services including the
App Store, Apple Music, Apple Pay and iCloud. Apple’s more than
100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Liquid Retina, TrueDepth, Face ID, True
Tone, Core ML, Apple Pay, Animoji, Memoji, Siri, Apple Store,
AppleCare, Apple GiveBack, App Store, and Today at Apple are
trademarks of Apple Inc. Other company and product names may
be trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180912005962/en/
AppleAndrew Kelly, 669-283-1423andrewkelly@apple.comMichele
Wyman, 669-276-1208michele_wyman@apple.com
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