Nightfood (NGTF) Adds 3-Time NFL Pro-Bowler Jarvis "Juice" Landry to Brand Ambassador Team
September 07 2018 - 9:01AM
InvestorsHub NewsWire
Nightfood (NGTF)
Adds 3-Time NFL Pro-Bowler Jarvis “Juice” Landry to Brand
Ambassador Team
Tarrytown,
NY -- September 7, 2018 -- InvestorsHub NewsWire -- Nightfood, Inc.
(OTC: NGTF), the company
pioneering the projected multi-billion dollar nighttime snacking
category, has announced that breakout NFL star and star of HBO’s
Hard Knocks, Jarvis “Juice” Landry, has joined the Nightfood
team as a brand ambassador.
Landry,
who earlier this year signed a five-year, $75.5 million contract
extension with the Cleveland Browns, is the second NFL Pro Bowl
player to join the Nightfood team this month. In both cases,
it was the player’s management, and not the Company, that initiated
the relationship.
“At the
end of the day, pro athletes are just like everybody else,”
commented Landry. “Everybody’s starting to recognize how
important sleep is. Having something better around when I’m
snacking at night makes sense…we’re going to bring it to the
people.”
The deal
is structured to deliver maximum value for the Company with
substantial upside available to the athlete. Compensation
consists of restricted stock along with a future option to purchase
additional shares of restricted stock at a discount to
market.
In August,
the Company announced that Pro-Bowl tight end Tyler Eifert of the
Cincinnati Bengals entered into a similar agreement.
Management continues to field inquiries from world-famous athletes
as well as social media celebrities and
micro-influencers.
“When
you’re dealing with superstars that get paid so much money, what
really gets their attention is equity upside and being a
foundational piece of a truly iconic brand,” explained Nightfood’s
Adam Elbendary. “They’re coming on board because they relate
powerfully to the problem we’re solving, and see the same billion
dollar opportunity we’ve identified.”
“We plan
to invest approximately 1% - 2% of the company in building a
world-class ambassador team, and we’re expecting more big name
stars to come on board,” revealed CEO Sean Folkson.
“Anybody who watched Hard Knocks this year can see the amazing
passion Jarvis brings to everything he does. I’m very excited
to have him on the team!”
Folkson
continued, “We have zero interest in paying cash for mercenary-type
celebrity promotions. With restricted equity, we’re building
deep partnerships with true believers. As undervalued as we
all believe the stock currently is, that does nothing to impair the
upside as the company develops into a major disruptive player in
the snack space. We all see that happening in these next few
quarters with the launch and supermarket rollout of Nightfood ice
cream.”
About Nightfood
Holdings:
Nightfood
Holdings, Inc. (OTC:
NGTF), operates both Nightfood, Inc. and MJ Munchies,
Inc.
Nightfood,
Inc, “The Nighttime Snack Company”, is a snack food company
dedicated to providing consumers delicious, better-for-you,
sleep-friendly choices for evening snacking. According to IRI
Worldwide, 44% of snack consumption occurs at night, representing a
consumer spend of over $1B weekly on nighttime snacks. The
Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly
illustrating the size and scope of the largely untapped nighttime
snack category.
Market
research giant Mintel recently released a report identifying
nighttime specific food and beverages as one of their most
“compelling and category changing” trends for 2017 and
beyond.
Consumer’s
most popular choices are cookies, chips, and ice cream.
Nightfood creates, manufactures, and distributes snacks
formulated to help consumers satisfy nighttime cravings in a
better, healthier, more sleep friendly
way.
MJ
Munchies, Inc. was recently formed as a new, wholly owned
subsidiary of Nightfood Holdings, Inc. to capitalize on legally
compliant opportunities in the CBD and marijuana edibles and
related spaces. The Company intends to market some of these
new products under the brand name “Half-Baked”.
Munchies is currently preparing a patent application
with the USPTO for a proprietary ingredient to be used in
Half-Baked snacks that Management believes will give it a unique
and defensible competitive advantage against other recreational
edible brands. The Company believes tremendous opportunities
currently exist to launch successful and legally compliant products
in this space, and that such opportunities will continue to grow
over time.
For more
information, visit http://ir.Nightfood.com and http://Nightfood.com
Questions
can be directed to investors@Nightfood.com
Forward Looking
Statements:
This
current press release contains "forward-looking statements," as
that term is defined in Section 27A of the United States Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Statements in this press release which are not purely historical
are forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future,
including but not limited to, any products sold or cash flow from
operations.
Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, the inherent uncertainties associated with distribution and
difficulties associated with obtaining financing on acceptable
terms. These forward-looking statements are made as of the date of
this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that the beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our most
recent annual report for our last fiscal year, our quarterly
reports, and other periodic reports filed from time-to-time with
the Securities and Exchange Commission.
Media Contact:
Tim Sullivan
media@Nightfood.com
732-816-0239
Investor Contact:
Stuart Smith
investors@Nightfood.com
888-888-6444, x3
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