TD Ameritrade Launches AI Powered Chat Bot Experience for Messenger in Singapore
August 26 2018 - 09:00PM
Business Wire
Clients in aggressively growing market can now
make trades and access market information through Facebook
Messenger
TD Ameritrade Singapore Pte. Ltd. is bringing U.S. financial
market updates, investor education, research and trading to its
retail investors in Singapore through Facebook Messenger. TD
Ameritrade’s chat bot for Messenger – powered by artificial
intelligence (AI) technology and backed by live client service
support – will give local retail investors one more way to access
the U.S. equity markets and their investments where they are, when
they need support, and in the most natural, conversational way.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180826005022/en/
Connecting with TD Ameritrade Singapore
on Facebook Messenger (Graphic: Business Wire)
“Our goal is to allow clients to seamlessly access TD Ameritrade
features and functionality through the channels they’re familiar
with and prefer,” said Sunayna Tuteja, head of strategic
partnerships and emerging technologies at TD Ameritrade.
“Investors in Singapore are active and engaged and have a
particular affinity for Messenger, so we’re excited to bring
trading and the best of TD Ameritrade education, knowledge and
experiences to them through this channel.”
By connecting with TD Ameritrade through Messenger, investors in
Singapore can access on-demand market information, news and events;
receive quotes and sector information presented in visual format
with charts and graphs; and watch educational videos about
investing. Equity and ETF trading is also available.
Through the Messenger app, Singapore investors can also:
- Get updates on U.S. markets, indices
and sectors.
- Get a quote, track company events.
- Learn about investing with educational
videos and get answers to frequently asked questions.
- Check account balances, positions,
order status and place trades.
- Chat with an automated agent or a live
human agent any time.
TD Ameritrade’s chat bot for Messenger is augmented by human
support, making it a true hybrid experience. When appropriate or
necessary, client support specialists can intervene in multiple
ways, including interacting directly with the client.
“We’ve seen solid growth in trading in the Singapore market as a
result of our client’s high engagement rate. In fact, our
Asia-based clients are eight times more active than our U.S.
clients, placing a third of their trades through mobile,” said JB
Mackenzie, managing director of TD Ameritrade Asia. “There is a lot
of potential for us to better serve our clients in Singapore by
providing investors with education on U.S. equity markets, and
making information available through the channels they use every
day; ultimately supporting our goal of helping investors become
more comfortable investing in the U.S. equity markets.”
TD Ameritrade, a U.S.-based leader in trading technology and
solutions for individual investors, has a proud history of
innovation dating back to its founding in 1975 that includes being
the first to trade over touch-tone phone, the first to trade over
the Internet, the first to offer mobile device trading, and – most
recently – the first to leverage artificial intelligence to offer
trading via bot.1
Investors in the U.S. can currently connect with TD Ameritrade
through third-party platforms including Facebook Messenger, Amazon
Alexa, Apple Business Chat and Twitter Direct Message.
Scan the QR Code to connect with TD Ameritrade Singapore on
Messenger.
About TD Ameritrade Holding Corporation
TD Ameritrade provides investing services and education to more
than 11 million client accounts totaling more than $1.2 trillion in
assets, and custodial services to more than 6,000 registered
investment advisors. We are a leader in U.S. retail trading,
executing an average of more than 780,000 trades per day for our
clients, more than a quarter of which come from mobile devices. We
have a proud history of innovation, dating back to our start in
1975, and today our team of nearly 10,000-strong is committed to
carrying it forward. Together, we are leveraging the latest in
cutting edge technologies and one-on-one client care to transform
lives, and investing, for the better. Learn more by visiting TD
Ameritrade’s newsroom at www.amtd.com, or read our stories at Fresh
Accounts.
Third party firms mentioned above are separate from and not
affiliated with TD Ameritrade, which is not responsible for their
services or policies.
TD Ameritrade Singapore Pte. Ltd. (Reg. No. 200902152D) is
licensed by the Monetary Authority of Singapore and does not
provide tax, legal or investment advice or recommendations.
Products and services offered in Singapore are provided by
TD Ameritrade Singapore Pte. Ltd. and nothing in the published
material is an offer or solicitation to conduct business in any
other jurisdiction. TD Ameritrade Singapore Pte. Ltd. trading
as TD Ameritrade.
The TD Ameritrade logo is a trademark jointly owned by
TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank.
© 2018 TD Ameritrade IP Company, Inc.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org) /SIPC (www.SIPC.org).
1 Sources: TD Ameritrade
https://www.amtd.com/inside-td-ameritrade/our-history/default.aspx
and
https://www.amtd.com/newsroom/press-releases/press-release-details/2017/TD-Ameritrade-Enables-Trading-Through-Messenger/default.aspx
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180826005022/en/
TD Ameritrade Holding CorporationChristina GoetheCorporate
Communications201-369-8510christina.goethe@tdameritrade.com@TDAmeritradePRorJeff
Goeser, 402-597-8464Investor
Relationsjeffrey.goeser@tdameritrade.com
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