Facebook to Remove Over 5,000 Ad-Targeting Options to Curb Discrimination
August 21 2018 - 1:41PM
Dow Jones News
By Josh Beckerman
Facebook Inc. (FB) said it will remove over 5,000 targeting
options to help prevent discriminatory advertising.
Last week, the Department of Housing and Urban Development
brought a complaint against the company, alleging that housing ads
could target specific demographic groups in violation of the Fair
Housing Act.
HUD's complaint said advertisers could choose to show ads by
gender, or exclude users interested in an "assistance dog" or
"mobility scooter," or exclude certain zip codes.
On Tuesday, Facebook said on its website that while targeting
options "have been used in legitimate ways to reach people
interested in a certain product or service, we think minimizing the
risk of abuse is more important. This includes limiting the ability
for advertisers to exclude audiences that relate to attributes such
as ethnicity or religion."
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
August 21, 2018 13:26 ET (17:26 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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