U.K. Calls Amazon's One-Day Delivery Ad 'Misleading' -BBC
August 15 2018 - 3:35PM
Dow Jones News
--The U.K. advertising regulator told Amazon.com Inc. (AMZN)
that its one-day delivery advertisement for Prime membership is
'misleading," the BBC reported Wednesday.
--The decision to ban the ad came after the regulator said it
received 280 complaints, the majority from customers who said they
didn't receive packages within a day, the report said.
--Amazon said the "overwhelming majority" of one-day orders
arrived on time, adding the "period of extreme weather" last year
meant "a small proportion of orders" missed their delivery
deadline, according to the report.
Full story: https://www.bbc.com/news/business-45183887
--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
August 15, 2018 15:20 ET (19:20 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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