CINCINNATI, Aug. 14, 2018 /PRNewswire/ -- Today Kroger
(NYSE: KR) announced a pilot with Alibaba Group's Tmall Global
platform.
Kroger's new online store introduces Our Brands to
international customers for the first time. Kroger's online
store test will start with select Simple Truth® items,
providing Alibaba's more than half a billion Chinese consumers with
easy access to America's largest natural and organic brand.
"E-commerce enables Kroger to quickly scale to reach new
customers and markets where we don't operate physical stores,
starting with China," said Yael
Cosset, Kroger's chief digital officer. "We anticipate Chinese
consumers will love Our Brands – starting with Simple Truth®
products – just like our American customers do. Kroger is
proud to continue to lead the way in making natural, organic and
free-from products more mainstream and accessible. Sharing Kroger's
exclusive brands and status as a food authority the world over is
exciting."
This strategic move supports two key Restock Kroger
pillars – redefine the grocery customer experience by
elevating Our Brands and partner to create
customer value by driving top line growth through alternative
revenue streams to create both customer value and shareholder
value.
Launched in 2014, Alibaba's Tmall Global platform is
China's largest
business-to-consumer marketplace, providing a premium shopping
experience for China's consumers.
The platform provides brands and retailers without operations in
China to build virtual storefronts
and ship products into China.
Simple Truth has quickly become the second-largest brand sold in
Kroger stores since launching five years ago. In 2018, Simple Truth
reached more than $2 billion in
annual sales, making it the largest natural and organic brand in
America.
"Kroger is the world's third largest retailer by revenue—$122.7
billion in sales in 2017. We are creating the grocery retail model
of the future by focusing on digital and technology," added
Cosset.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose:
to Feed the Human Spirit™. We are nearly
half a million associates who serve over nine million customers
daily through a seamless digital shopping experience and 2,779
retail food stores under a variety of banner names, serving America
through food inspiration and uplift, and creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
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SOURCE The Kroger Co.