FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

KAY STEPHEN H
2. Issuer Name and Ticker or Trading Symbol

ROKU, INC [ ROKU ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
SVP General Counsel, Secretary
(Last)          (First)          (Middle)

C/O ROKU, INC., 150 WINCHESTER CIRCLE
3. Date of Earliest Transaction (MM/DD/YYYY)

8/1/2018
(Street)

LOS GATOS, CA 95032
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock   8/1/2018     C    30000   (3) A $2.94   80000   D  
 
Class A Common Stock   8/1/2018     S    30000   (3) D $45.39   (5) 50000   D  
 
Class A Common Stock   8/1/2018     C    6000   (3) A $2.94   56000   D  
 
Class A Common Stock   8/1/2018     S    6000   (3) D $45.39   (5) 50000   D  
 

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy)   $2.94   8/1/2018     M         30000   (1) (2)     (4) 1/23/2024   Class B Common Stock   30000   $2.94   173216   D  
 
Class B Common Stock   $2.94   8/1/2018     M      30000   (1) (2)        (1) (2) 1/23/2024   Class A Common Stock   30000   $2.94   30000   D  
 
Class B Common Stock   $2.94   8/1/2018     C   (1) (2)       30000      (1) (2) 1/23/2024   Class A Common Stock   30000   $2.94   0   D  
 
Employee Stock Option (Right to Buy)   $2.94   8/1/2018     M         6000   (1) (2)     (6) 1/23/2024   Class B Common Stock   6000   $2.94   72040   D  
 
Class B Common Stock   $2.94   8/1/2018     M      6000   (1) (2)        (1) (2) 1/23/2024   Class A Common Stock   6000   $2.94   6000   D  
 
Class B Common Stock   $2.94   8/1/2018     C   (1) (2)       6000      (1) (2) 1/23/2024   Class A Common Stock   6000   $2.94   0   D  
 

Explanation of Responses:
(1)  Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. The Class B Common Stock will convert automatically into Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (continued on footnote 2)
(2)  (footnote 1 continued), (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
(3)  Shares sold pursuant to Mr. Kay's 10b5-1 plan dated November 20, 2017.
(4)  Options were 1/4 vested on 1/2/15 then 1/48th monthly thereafter over a total of 4 years.
(5)  The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $44.80 to $45.95 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities adn Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
(6)  Option vested 25% as of 12/31/14 then vests 1/36th per month thereafter.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
KAY STEPHEN H
C/O ROKU, INC.
150 WINCHESTER CIRCLE
LOS GATOS, CA 95032


SVP General Counsel, Secretary

Signatures
/s/ David Oh, attorney-in-fact 8/2/2018
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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