LONDON, July 19, 2018 /CNW/ -- Avon Products, Inc.
(NYSE:AVP), a globally recognised leader in direct selling of
beauty and related products, today announced the launch of Avon
Life Colour, its second fragrance collaboration with
world-famous designer Kenzo
Takada. Coming in late 2018, Avon Life Colour builds
on the success of the first fragrance Avon created with the acclaimed designer,
which was introduced in 2016: Avon Life. Avon Life broke the
company's sales records by recording the highest ever sales for a
fragrance in the first quarter after its launch.
As the third largest player in the fragrance markets of its top
15 countries, collectively worth over $18,963 million1, Avon is increasing the power of its fragrance
portfolio with this exclusive new launch. The company is
backing the fragrance with extensive marketing, including
advertising, innovative digital engagement and an activation with
Kenzo Takada during Paris Fashion
Week.
"We're incredibly excited about the potential of this new
fragrance and the opportunities that it will bring to Avon and our Representatives around the
world," said Jonathan Myers,
Executive Vice President and Chief Operating Officer at
Avon. "With marketing activation
across 50+ markets, this collaboration will be one of the
Avon's biggest launches of the
next 12 months. We know that our global network of nearly six
million beauty entrepreneurs will love, share and be eager to sell
this exciting new fragrance. Importantly, this launch reinforces
our fast-beauty strategy and furthers our commitment to democratise
beauty: making sure our customers all over the world have access to
the latest beauty trends, innovations and designer equity – quality
products at accessible prices."
It's giving everyone access to great quality, on-trend products
that endeared Kenzo Takada to
Avon. He said, "It's not easy to find good partners like
Avon. This company is wonderful,
full of great young talent, dealing with a business in a complex
and competitive environment, looking to offer great products at an
affordable price, such as the case with Avon Life Colour. It
follows what I initially did in fashion, trying to democratise
great products."
Avon Life Colour – for him and for her – was created by
Kenzo Takada together with two of
the world's best master perfumers from Firmenich, Frank Voelkl and Olivier
Cresp. It's inspired by the joie de vivre and
irreverent personality of the legendary fashion designer who
became one of the first Japanese fashion designers to succeed in
the Parisian fashion industry.
"One of my greatest inspirations has always been the power of
colours. They are a universal language which most of us
instinctively understand and which exert a great impact on how we
feel," says Kenzo Takada. "The world
is filled with colours and this beautiful collaboration with
Avon allowed me to capture in a
scent the colourful spirit of positivity that is inside of all of
us. The fragrance imparts the vibrant, joyful energy that we need
so much nowadays."
ABOUT AVON
Avon is the Company that for 130
years has proudly stood for beauty, innovation, optimism and, above
all, for women. Avon products include well-recognized and
beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft,
and Advance Techniques sold through approximately 6 million active
independent Avon Sales Representatives. Learn more
about Avon and its products at
www.avoncompany.com.
1 Based on 2017 Euromonitor data.
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SOURCE Avon Products, Inc.