Amazon Makes History Again With This Prime Day with Record Members
July 18 2018 - 10:58AM
Dow Jones News
By Aisha Al-Muslim
Amazon (AMZN) had a record number of Prime members worldwide
purchase more than 100 million products during Prime Day, making it
the biggest shopping event in Amazon history despite the website
encountering glitches as people tried to shop.
The day-and-a-half-long Prime Day on July 16 and July 17
surpassed Cyber Monday, Black Friday and the previous Prime Day,
when comparing 36-hour periods, Amazon said Wednesday.
The company's annual Prime Day sale generated more than $1
billion in sales for small and medium-sized businesses, Amazon
said.
Prime members from 17 countries participated in Prime Day,
including for the first time those in Australia, Singapore, the
Netherlands and Luxembourg. Amazon welcomed more new Prime members
on July 16 than any previous day in Amazon history.
Prime Day was also the biggest event ever for Amazon devices,
with the Fire TV Stick with Alexa Voice Remote and Echo Dot as the
best sellers worldwide. July 16 was the best day ever for Fire TV
devices and Kindle e-readers on Amazon globally.
The company also said Prime Day deals extended to Whole Foods
Markets, which Amazon bought last August. The best-selling deal was
organic strawberries.
Write to Aisha Al-Muslim at aisha.al-muslim@wsj.com
(END) Dow Jones Newswires
July 18, 2018 10:43 ET (14:43 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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