Salesforce to Buy Marketing Intelligence and Analytics Platform Datorama
July 16 2018 - 3:53PM
Dow Jones News
By Josh Beckerman
Salesforce.com Inc. (CRM) has agreed to buy marketing
intelligence and analytics platform Datorama, a move expected to
help its efforts to provide brands with "more personalized and
connected customer experiences."
Salesforce said the deal complements recent initiatives like its
integration with Google Analytics 360.
Statements from Salesforce and Datorama didn't state the deal
price.
In 2016, Datorama said it closed $32 million in Series C funding
led by Lightspeed Venture Partners, increasing its total funding to
$50 million, and said valuation wasn't disclosed.
In May, Salesforce bought MuleSoft Inc., a deal with an
enterprise value of about $6.5 billion.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
July 16, 2018 15:38 ET (19:38 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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