META Meta Platforms Inc

By John D. McKinnon and Deepa Seetharaman 

WASHINGTON -- An academic who was central to the misuse of Facebook Inc. data sought to turn the tables on internet companies by saying the government should step in to help prevent data-privacy scandals in the future.

At a Senate hearing Tuesday, Aleksandr Kogan, a social psychologist and University of Cambridge lecturer, in prepared testimony called on strengthening the system of obtaining users' consent for subsequent use of their information. That, in turn, would require government intervention, he added, because big internet companies' profit-making interests inevitably clash with consumers' privacy interests.

Mr. Kogan shared data with Cambridge Analytica, a political data consultancy that worked with President Donald Trump's 2016 campaign, that he had gathered from Facebook through an app.

The academic said Tuesday he was "very regretful" for the anger that many users felt over the revelation that their data had been passed along from Facebook through him to political consultants.

Facebook has described Mr. Kogan's actions as "a breach of trust," saying the academic violated its developer policies by selling the data to a third party.

Mr. Kogan said in his prepared remarks that the controversy "points to a much broader problem with how companies interact with consumers in the tech space -- in particular, the conduct of companies whose business model is predicated on digital advertising."

But he acknowledged that "trying to fix this problem will not be simple, " given the conflict of interest between online advertising firms such as Facebook and their users.

The testimony underscores the knotty complications that face both businesses and policy makers as they consider what to do in response to the scandal.

The controversy began when Mr. Kogan collected data for research purposes from millions of Facebook users, by creating a personality-quiz app in 2013 that plugged directly into the social media giant's platform.

At the time, Facebook's platform allowed outsiders access to extensive data about its users as well as their Facebook connections. Within a couple of years, Facebook had severely restricted the amount of data available to outsiders. But by then, app developers like Mr. Kogan already had vast data about Facebook users in hand.

Mr. Kogan later teamed up with Cambridge Analytica and shared his information with the data-analytics firm.

On Tuesday, he said that approximately 30 million personality profiles were transferred to Cambridge Analytica's parent company.

Cambridge Analytica has said the data wasn't used in the U.S. presidential race.

Mr. Kogan on Tuesday repeated his belief that the data was of no significant value to Cambridge Analytica.

"I believe there is almost no chance this data could have been helpful to a political campaign -- and I still have not seen any evidence to indicate that the Trump campaign used this dataset to micro-target voters," he said in his prepared testimony.

Lawmakers continue to gather information about the scandal. The prospects for legislative action on data privacy this year appear dim. But the issue is likely to keep bubbling.

The Federal Trade Commission also is investigating whether Facebook violated the terms of an earlier consent decree when the data was transferred to Cambridge Analytica. Under the decree, approved in 2012, Facebook agreed to get user consent for collecting personal data and sharing it with others.

Facebook has said it remains strongly committed to protecting people's information.

Write to John D. McKinnon at john.mckinnon@wsj.com and Deepa Seetharaman at Deepa.Seetharaman@wsj.com

(END) Dow Jones Newswires

June 19, 2018 15:20 ET (19:20 GMT)

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