Community-based organizations focused on
well-being to benefit through company’s Here to Be social impact
program; June 21 designated International Day of Yoga by United
Nations
lululemon athletica (NASDAQ:LULU) today announced that, on June
21, the company will donate 100 percent of profits* from its
in-store and online sales to benefit non-profit groups that
increase access to yoga and meditation for communities that face
barriers to well-being. Funds will be donated through Here to Be,
the company’s social impact program launched in 2016. The United
Nations designated June 21 as International Day of Yoga four years
ago.
“The health benefits of yoga and meditation are undeniable,"
said Celeste Burgoyne, the company’s EVP, Americas, who oversees
all global store and digital operations for lululemon. "Cultural,
geographic, physical and financial barriers remain today that stand
in the way of people participating in yoga or meditation. Through
Here to Be, lululemon and our guests can support grassroots
organizations focused on well-being in our communities and around
the world."
lululemon anticipates the community investment to be more than
$1 million, which could increase based upon guest response on
International Day of Yoga.
About the Here to Be program
Launched in 2016, lululemon’s Here to Be program creates
equitable access to yoga and meditation across social, physical and
economic barriers. To date, more than 300 non-profit organizations
in 27 countries have received $5.4 million in grants, in-kind
contributions and support.
Here to Be partners currently serve groups such as: survivors of
violent conflicts and trauma; individuals with an illness or
disability; veterans; those who face systemic prejudice or bias;
and at-risk youth, to name just a few.
Many of the community organizations that become Here to Be
partners are identified through lululemon employees in each store.
Yearly support ranges from $2,500 for local partners to $100,000
for strategic partners who create access at scale. Current
partners, in the United States, include: the LoveYourBrain
Foundation, which serves people affected by traumatic brain
injuries in 23 states; Yoga Foster, which trains public elementary
school teachers in 49 states to integrate yoga into their
classrooms; I Grow Chicago, which provides a safe,
intergenerational hub for community members in Englewood; Red Clay
Yoga, which empowers young women of colour in the Atlanta area; and
Warrior Spirit Retreat, which serves veterans and their families.
In the UK, Here to Be partners with Ourmala, which provides
services to refugees and asylum seekers.
More details about Here to Be can be found at:
www.lululemon.com/heretobe
Survey in United States, Canada and the
United Kingdom
Earlier this month, lululemon commissioned a survey of more than
4,000 adults, between the ages of 18 and 64, in the United States,
Canada and the United Kingdom about current attitudes and
participation levels in yoga. The survey was conducted by Beall
Research Inc.
Almost one-third of all respondents who do not currently have a
yoga practice feel they would not be welcomed in the yoga
community. Differences among men and women in the US were reflected
in the survey, with women being twice as likely to have practiced
yoga in the last 12 months, while men between the ages of 30 to 44
are nearly three times more likely to be unaware of the health
benefits of yoga compared to women of the same age.
Notably, across countries and demographics, about 80 percent of
people who practice yoga said they receive mental health benefits
by doing so, reducing stress and improving concentration. Two in
five respondents said receiving mental health benefits is the top
reason they participate in yoga.
“This survey reaffirms many long-held stigmas associated with
yoga and meditation, and powerfully shows that, across all groups
and geographies, the compelling benefits are recognized once
someone participates for the first time. With so much stress and
tension around us today, it's never been more important to help
communities and individuals who face barriers to well-being," said
Burgoyne.
*Details of June 21
lululemon will donate 100 percent of profits which
equals 16 percent of sales (net of returns,
discounts, and sales taxes) made on June 21, 2018 to
non-profit organizations supported by Here to Be. Profits for the
day will be based on the company’s reported first quarter
operating profit margin rate of 16 percent. Purchase date
determined based on local store opening hours for in-store
purchases, and from 12:00 a.m. to 11:59 p.m. pacific time zone for
online purchases at www.lululemon.com. Sales include those
generated from online at www.lululemon.com (including .hk, .eu,
.ch, .au, .nz) and lululemon stores across Canada, United States of
America, Europe, Australia, New Zealand, Japan, Korea, Taiwan of
PRC, Singapore, Malaysia, and Hong Kong SAR of China.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a healthy
lifestyle inspired athletic apparel company for yoga, running,
training, and most other sweaty pursuits, creating transformational
products and experiences which enable people to live a life they
love. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local
communities for continuous research and product feedback. For more
information, visit www.lululemon.com.
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lululemonTatiana Jovic, 604-250-9823media@lululemon.comorHunt
& GatherChrissie McGoldrick,
212-328-7899lululemon@hunt-gather.com
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