PLANO, Texas, June 14, 2018 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading provider of loyalty
and marketing solutions, announced that its LoyaltyOne
business BrandLoyalty, a global leader in transactional and
emotional loyalty programs, and creator of tailor-made short-term
loyalty concepts for food retailers, has launched a new program
with The Kroger Co. (NYSE: KR).
Launched on May 2, 2018, the
eight-week promotional campaign is featured in 121 Kroger stores
across the Mid-Atlantic, including North
Carolina, Ohio,
Kentucky, Tennessee, Virginia, and West
Virginia.
As the first program rolls out between the businesses, the
collaboration between BrandLoyalty and Kroger seeks to grow sales
with an increase of customers, basket size, and frequency of
shoppers through this incentive-based, short-term promotion.
"We're excited to have the opportunity to work with Kroger on
this program that will leverage BrandLoyalty's combination of
expertise in loyalty programs, analytics, and retail industry
knowledge in order to drive sales, boost profitability, and build
customer loyalty in the highly competitive grocery segment,"
said Bryan Pearson, President and CEO of LoyaltyOne.
About BrandLoyalty
BrandLoyalty creates innovative,
tailor-made loyalty concepts for some of the largest food retailers
globally. Active in 50 countries, it supports its clients from 20
offices in Europe, Asia, Africa and the
Americas.
Since it was founded in 1995, BrandLoyalty has implemented more
than 3,000 successful loyalty programs. In 2011, BrandLoyalty
acquired IceMobile, a full-service mobile agency delivering
personalized digital solutions for food retail. By combining data
and digital, IceMobile delivers personalized mobile experiences
which boost revenue and customer loyalty for retailers
worldwide.
For more information, visit http://www.brandloyalty-int.com.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE
100 Best Companies to Work For company headquartered in
Plano, Texas, Alliance Data
consists of three businesses that together employ approximately
20,000 associates at more than 100 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. Epsilon® is a leading provider of
multichannel, data-driven technologies and marketing services, and
also includes Conversant®, a leader in personalized
digital marketing. LoyaltyOne® owns and operates the AIR
MILES® Reward Program, Canada's most recognized loyalty program, and
Netherlands-based BrandLoyalty, a
global provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward-Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
|
Alliance
Data
Tiffany Louder –
Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
|
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SOURCE Alliance Data Systems Corporation