NEW YORK, June 12, 2018 /PRNewswire/ -- CBS Corporation
announced today the formation of CBS Experiences ("CBSX"), a new
experiential events division with a focus on expanding the reach of
CBS programming and properties through live, entertaining and
interactive encounters. Rich Lobel
will serve as Executive Vice President and Managing Director, CBS
Experiences. Vinnie Favale, Senior
Vice President, Late Night and Talent Development, CBS Television
Studios, will partner with Lobel on the Company's new business,
both reporting to Tony Ambrosio,
Senior Executive Vice President, Chief Administrative Officer, CBS
Corporation, on all matters related to CBSX.
CBSX will tap into the value of the Company's many properties,
creating a range of ticketed and sponsored events at iconic venues
and touring exhibitions to help drive fans deeper into the
experience. In addition, these events and exhibitions will provide
CBS with an opportunity to expand on its merchandising
strategy.
"As marketers continue to place an increasing importance on the
value of experiences, the launch of CBSX is an ideal opportunity to
leverage our Company's many assets," said Ambrosio. "By extending
and elevating CBS properties, we have the ability to unlock
incremental value, while also enabling consumers and marketers to
engage with their favorite entertainment, news and sports brands in
a new immersive dimension."
Ambrosio added, "Rich's extensive experiential background,
coupled with Vinnie's creative vision and knowledge of CBS
properties, talent and events, gives us a winning combination of
talent to run and grow this exciting new business for CBS."
Lobel was one of the original brand architects for Live Nation
and created a range of live experiences for marketing partners at
the CBS Radio Altitude Group. Favale, who joined CBS in 1996, will
add CBSX to his current responsibilities working on talent and
program development at CBS Television Studios and as a program
executive for THE LATE SHOW with STEPHEN
COLBERT.
CBS SUNDAY MORNING, America's #1 Sunday morning news program,
will expand from the screen to the stage with AN EVENING WITH CBS
SUNDAY MORNING LIVE, an immersive event to be held at the Town Hall
in New York City on Oct. 1 at 8:00 PM.
This will mark the first in a series of events to be produced by
CBS Experiences. For more information on the event, click here.
About CBS Experiences
CBS Experiences ("CBSX"), a
division of CBS Corporation, is dedicated to creating live,
interactive experiences that maximize the enormous value of CBS'
entertainment, news, sports and interactive brands. These
experiences include live events on iconic stages, featuring
exclusive CBS talent, as well as touring exhibitions and immersive
entertainment that allows fans to delve more deeply into their
favorite programming. CBSX has both in-house competencies and
best-in-class partners to make each and every experience
unforgettable.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and
CBS) is a mass media company that creates and distributes
industry-leading content across a variety of platforms to audiences
around the world. The Company has businesses with origins that date
back to the dawn of the broadcasting age as well as new ventures
that operate on the leading edge of media. CBS owns the
most-watched television network in the U.S. and one of the world's
largest libraries of entertainment content, making its brand — "the
Eye" — one of the most-recognized in business. The Company's
operations span virtually every field of media and entertainment,
including cable, publishing, local TV, film, and interactive and
socially responsible media. CBS' businesses include CBS Television
Network, The CW (a joint venture between CBS Corporation and Warner
Bros. Entertainment), Network Ten Australia, CBS Television
Studios, CBS Studios International, CBS Television Distribution,
CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS
Films, Showtime Networks, CBS Sports Network, Pop (a joint venture
between CBS Corporation and Lionsgate), Smithsonian Networks, Simon
& Schuster, CBS Television Stations, CBS EcoMedia, and CBS
Experiences. For more information, go to
www.cbscorporation.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/cbs-corporation-announces-launch-of-cbs-experiences-cbsx-a-new-live-and-experiential-events-division-300664895.html
SOURCE CBS Corporation