The ReFrame Stamp is
being Awarded to 12 Films from 2017 including Everything,
Everything; Girls Trip; Lady Bird; The Post; and Wonder
Woman
ReFrame™, a coalition of industry professionals and
partner companies founded by Women In Film and Sundance Institute
whose mission is to increase the number of women of all backgrounds
working in film, TV and media, and IMDbPro
(http://www.imdbpro.com/), the leading information resource for the
entertainment industry, today announced a new collaboration that
leverages the authoritative data and professional resources of
IMDbPro to recognize standout, gender-balanced film and TV
projects. ReFrame is using IMDbPro data to determine recipients of
a new ReFrame Stamp, and IMDbPro is providing digital
promotion of ReFrame activities (imdb.com/reframe). Also announced
today was the first class of ReFrame Stamp feature film recipients
based on an extensive analysis of IMDbPro data on the top 100
domestic-grossing films of 2017. The recipients include Warner
Bros.’ Everything, Everything, Universal’s Girls Trip, A24’s Lady
Bird, Twentieth Century Fox’s The Post and Warner Bros.’ Wonder
Woman.
The ReFrame Stamp serves as a mark of distinction for projects
that have demonstrated success in gender-balanced film and TV
productions based on criteria developed by ReFrame in consultation
with ReFrame Ambassadors (complete list below), producers and other
industry experts. Stamps are awarded to narrative features and
television programs that hire female-identifying people in four out
of eight critical areas of their production, including: writer,
director, producer, lead, co-lead, speaking parts, department heads
and crew. Additional points are awarded to content that has women
of color in key positions. The criteria (available at
ReFrameProject.org) is iterative and will change over time as the
industry evolves. Later this year, ReFrame will announce TV show
stamp recipients from 2017. Additionally, 2017 and 2018 films and
TV shows outside of the top 100 can apply for the stamp starting
June 15 via the website, ReFrameProject.org. ReFrame and IMDbPro
will celebrate stamped content at major festivals and entertainment
events, including the Women In Film Crystal + Lucy Awards on June
13.
Cathy Schulman, President, Welle Entertainment and
ReFrame Co-Founder, said, “Through this collaboration we are
committed to cultivating a more inclusive media landscape that
illuminates the cultural and economic benefits of diversity in
storytelling. We're grateful to IMDbPro for enabling us to utilize
their data expertise to better and more thoroughly highlight
industry-leading projects that reflect diversity in the real world.
While 2017 saw an uptick in films directed by women, throughout the
past decade, the growth curve of female directors in the top 100
list has been flat, with women accounting for just 4.3 percent of
the total from 2007 to 2016. It is our hope that the Stamp will
continue to expand opportunities for women in all positions, in
front of and behind the camera, throughout the screen industries
each year.”
“The ReFrame Ambassadors and Partner companies, together with
Women In Film and Sundance Institute, are leaders in charting a
path towards progress on the issues of inclusivity and gender
equity in entertainment, and we are proud to collaborate with
ReFrame to provide them with our data and professional resources to
award their stamp and support this vision,” said Matt Kumin,
Head of IMDbPro. “We congratulate this first group of ReFrame Stamp
recipients on their commitment to inclusive storytelling and
success in reaching audiences and look forward to continuing to
work with ReFrame to celebrate other productions that meet the
criteria.”
GD-IQ provided screen time analysis of gender and racial
representation on-screen as one measure for the ReFrame
Stamp. The Geena Davis Inclusion Quotient (GD-IQ) launched in
September 2016 by the Geena Davis Institute on Gender in Media in
partnership with the USC Viterbi School of Engineering and
Google.
The ReFrame Stamp was designed by brand experience agency Troika
who provided services for the launch of ReFrame, which included
positioning, name and logo development, and creative
expression.
2017 ReFrame Stamp – Narrative &
Animated Feature Recipients
Everything, Everything / USA 2017 (Director: Stella
Meghie, Screenwriter: J. Mills Goodloe, Producers: Elysa Koplovitz
Dutton, Leslie Morganstein, Distributor: Warner Bros.)
Girls Trip / USA 2017 (Director: Malcolm D. Lee,
Screenwriters: Kenya Barris, Tracy Oliver, Producers: Malcolm D.
Lee, William Packer, Distributor: Universal Pictures)
Home Again / USA 2017 (Director: Hallie Meyers-Shyer,
Screenwriter: Hallie Meyers-Shyer, Producers: Nancy Meyers, Erika
Olde, Distributor: Open Road Films)
Kidnap / USA 2017 (Director: Luis Prieto, Screenwriter:
Knate Lee, Producers: Halle Berry, Gregory Chou, Lorenzo di
Bonaventura, Elaine Goldsmith-Thomas, Joey Tufaro, Distributor:
Aviron Pictures)
Lady Bird / USA 2017 (Director: Greta Gerwig,
Screenwriter: Greta Gerwig, Producers: Eli Bush, Evelyn O'Neill,
Scott Rudin, Distributor: A24)
My Little Pony: The Movie / USA 2017 (Director: Jayson
Thiessen, Screenwriters: Meghan McCarthy, Rita Hsiao, Michael
Vogel, Producers: Haven Alexander, Stephen Davis, Brian Goldner,
Marcia Gwendolyn Jones, Distributor: Lionsgate)
Pitch Perfect 3 / USA 2017 (Director: Trish Sie,
Screenwriters: Kay Cannon, Mike White, Producers: Elizabeth Banks,
Paul Brooks, Max Handelman, Distributor: Universal Pictures)
Smurfs: The Lost Village / USA 2017 (Director: Kelly
Asbury, Screenwriters: Stacey Harman, Pamela Ribon, Producers: Mary
Ellen Bauder, Jordan Kerner, Distributor: Columbia Pictures)
Snatched / USA 2017 (Director: Jonathan Levine,
Screenwriter: Katie Dippold, Producers: Peter Chernin, Paul Feig,
Jessie Henderson, Jenno Topping, Distributor: Twentieth Century
Fox)
The Post / USA 2017 (Director: Steven Spielberg,
Screenwriters: Liz Hannah, Josh Singer, Producers: Kristie Macosko
Krieger, Amy Pascal, Steven Spielberg, Distributor: Twentieth
Century Fox)
The Shape of Water / USA 2017 (Director: Guillermo del
Toro, Screenwriters: Guillermo del Toro, Vanessa Taylor, Producers:
J. Miles Dale, Guillermo del Toro, Distributor: Fox Searchlight
Pictures)
Wonder Woman / USA 2017 (Director: Patty Jenkins,
Screenwriter: Allan Heinberg, Producers: Charles Roven, Deborah
Snyder, Zach Snyder, Richard Suckle, Distributor: Warner Bros.)
About ReFrame
ReFrame is a non-profit organization that employs a unique
strategy, a peer-to-peer approach, in which ReFrame
Ambassadors (see list below) engage with senior, industry
decision-makers at Partner Companies to implement ReFrame programs.
The initiative’s goals are to provide research, support, and a
practical framework that can be used by Partner Companies to
mitigate bias during the creative decision-making and hiring
process, celebrate successes, and measure progress toward a more
gender-representative industry on all levels. For more information
download the ReFrame Culture Change Handbook or visit
ReFrameProject.org.
ReFrame is made possible by support from Melanie Backer – Backer
Charitable Trust; The Harnisch Foundation; IMDbPro; Mercer; Academy
of Motion Picture Arts and Sciences; Zola Mashariki; Women at
Sundance Leadership Council: Ruth Ann Harnisch, Katy Drake Bettner,
Barbara Bridges, Abigail Disney, Cristina Ljungberg, Ann Lovell,
Susan Bay Nimoy, Patty Quillin, Brenda Robinson, Kimberly Steward,
Lynda Weinman, Jenifer Westphal, and Jacquelyn Zehner; and an
anonymous donor.
About IMDbPro
IMDbPro (http://www.imdbpro.com) is the essential resource for
entertainment industry professionals. This membership-based service
includes comprehensive information and tools that are designed to
help entertainment industry professionals achieve success
throughout all stages of their career. IMDbPro offers members the
following: detailed contact and representation information; tools
to manage and showcase their IMDb profile, including the ability to
select their primary images and the credits they are best “known
for”; exclusive STARmeter rankings that are determined by page
views on IMDb; the IMDbPro app for iPhone and more. Additional
IMDbPro services include Withoutabox (http://www.withoutabox.com),
the premier submission system for film festivals and filmmakers,
and Box Office Mojo (http://www.boxofficemojo.com), the leading
online source of box-office data. IMDbPro is a division of IMDb
(www.imdb.com), the #1 movie website in the world with a combined
web and mobile audience of more than 250 million unique monthly
visitors. Follow IMDbPro on Facebook
(https://www.facebook.com/imdbpro/), Instagram
(https://www.instagram.com/imdbpro/) and Twitter
(https://twitter.com/imdbpro).
About IMDb
IMDb is the world’s most popular and authoritative source for
movie, TV and celebrity content. The IMDb consumer site
(www.imdb.com) is the #1 movie website in the world with a combined
web and mobile audience of more than 250 million unique monthly
visitors. IMDb offers a searchable database of more than 250
million data items including more than 4 million movies, TV and
entertainment programs and more than 8 million cast and crew
members. Consumers rely on the information IMDb provides –
including local movie showtimes, ticketing, trailers, critic and
user reviews, personalized recommendations, photo galleries,
entertainment news, quotes, trivia, box-office data, editorial
feature sections and a universal Watchlist – when deciding what to
watch and where to watch it. IMDb’s portfolio of leading
entertainment apps (http://www.imdb.com/apps/) includes its popular
“Movies & TV” app for iPhone, iPad, Kindle Fire, Android
phones, Android tablets and its mobile-optimized website. To date,
there have been more than 150 million downloads of IMDb’s mobile
apps worldwide. IMDb's X-Ray for Movies & TV Shows
(www.imdb.com/x-ray) is a feature that revolutionizes the viewing
experience by bringing the power of IMDb directly to Kindle Fire
HD, Fire TV and Fire TV Stick. IMDb’s Facebook page
(https://www.facebook.com/imdb) and official Twitter account
(https://twitter.com/imdb) are followed by more than 12 million
passionate entertainment fans. IMDbPro (http://www.imdbpro.com) is
the essential resource for entertainment industry professionals.
This membership-based service includes comprehensive information
and tools that are designed to help entertainment industry
professionals achieve success throughout all stages of their
career. IMDbPro offers members the following: detailed contact and
representation information; tools to manage and showcase their IMDb
profile, including the ability to select their primary images and
the credits they are best “known for”; exclusive STARmeter rankings
that are determined by page views on IMDb; the IMDbPro app for
iPhone and more. Additionally, IMDb owns and operates Withoutabox
(http://www.withoutabox.com), the premier submission service for
film festivals and filmmakers, and Box Office Mojo
(http://www.boxofficemojo.com), the leading online source of
box-office data. IMDb.com is operated by IMDb.com, Inc., a wholly
owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN)
(http://www.amazon.com). To learn more, go to:
http://www.imdb.com/press.
About Sundance Institute
Founded in 1981 by Robert Redford, Sundance Institute is a
nonprofit organization that provides and preserves the space for
artists in film, theatre, and new media to create and thrive. The
Institute's signature Labs, granting, and mentorship programs,
dedicated to developing new work, take place throughout the year in
the U.S. and internationally. The Sundance Film Festival and other
public programs connect audiences to artists in igniting new ideas,
discovering original voices, and building a community dedicated to
independent storytelling. Sundance Institute has supported such
projects as Mudbound, Get Out, The Big Sick, Strong Island,
Blackfish, Top of the Lake, Winter's Bone, The Wolfpack, Dear White
People, Trapped, Brooklyn, Little Miss Sunshine, 20 Feet From
Stardom, Beasts of the Southern Wild, Fruitvale Station, Spring
Awakening, A Gentleman’s Guide to Love and Murder and Fun Home.
Join Sundance Institute on Facebook, Instagram, Twitter and
YouTube.
About Women In Film, Los Angeles
Women In Film advocates for and advances the careers of women
working in the screen industries––to achieve parity and transform
culture. Founded in 1973, Women In Film supports all women working
in film, TV, and digital media from emerging to advanced career.
Our distinguished programs include: mentoring, speaker &
screening series, production training program, writing labs, film
finishing funds, legal aid and an annual financing intensive. Women
In Film advocates for gender parity through research, education and
media campaigns. Women In Film honors the achievements of women in
Hollywood through the legacy series, annual Emmy and Oscar parties
and our signature event, the Crystal + Lucy Awards. Membership is
open to all media professionals and more information can be found
on our website: wif.org. Follow Women In Film on Facebook,
Instagram, Twitter, and YouTube.
ReFrame Ambassadors
Adriana
Alberghetti Harley Copen Jenji Kohan Amy
Retzinger Partner Partner Writer/Producer Partner WME Co-head,
Motion Picture Literary Department Tilted Productions Verve ICM
Stephanie Allain Sue Kroll Howard Rodman
Founder
Maha Dakhil President Writer/Producer Homegrown
Pictures Agent, Motion Picture Literary Department KrollCo Former
President, WGA West CAA
Victoria Alonso Franklin
Leonard Rena Ronson EVP, Physical Production
Mike De
Luca Founder Partner & Head Marvel Studios President The
Black List Independent Film Group Michael De Luca Productions UTA
Len Amato Linda Lichter President
Zanne Devine
Founding Partner
Jennifer Salke HBO Films Producer LGNAF
Head of Amazon Studios Montana North Media
Darla Anderson
Debbie Liebling Michelle Satter Award-winning
Producer
Cassian Elwes President Director, Feature Film
Program Producer Red Hour Films Sundance Institute Founder Elevated
Entertainment
Tanya Lopez Cathy Schulman Chris
Andrews EVP, Movies, Limited Series President Motion Picture
Agent
Erik Feig & Original Movie Acquisitions Welle
Entertainment CAA President Lifetime and LMN Board President
PICTURESTART Women In Film, LA
Rowena Arguelles Alix
Madigan Motion Picture Agent
Paul Feig Award-winning
Producer
Stacy L. Smith, PhD CAA Award-winning
Director/Producer Founder and Director
FeigCo Entertainment
Zola Mashariki Annenberg Inclusion Initiative
Bonnie
Arnold Producer University of Southern California Annenberg
School for Communication and Journalism Producer
Jane
Fleming Co-President, Feature Animation Founding
Partner/Producer
Glen Mazzara Jill Soloway Dreamworks
Animation Court Five Executive Producer Executive Producer &
Director 44 Strong Productions Topple Productions
Lorrie
Bartlett Sid Ganis Partner Producer/Founder
Hannah
Minghella Mimi Steinbauer ICM Out of the Blue
Entertainment President of Production President and CEO Former
President of AMPAS TriStar Pictures Radiant Films International
Glen Basner CEO
Liz Gateley Ryan Murphy
Robin Swicord FilmNation Entertainment Producer Executive
Producer/Director Award-winning Screenwriter Ryan Murphy
Productions
Maria Bello Micah Green Betty
Thomas Award-winning Actor, Producer and Author Principal
Bruna Papandrea Award-winning Actor & Director 30WEST
Producer
Andrea Berloff Made Up Stories
Joana Vicente
Award-winning Film and TV Writer
Catherine Hardwicke
Executive Director Award-winning Director
Kimberly Peirce
Independent Filmmaker Project
Kristin Burr Award-winning
Director President
Nina Jacobson Burr! Productions Producer
Lydia Dean Pilcher Paula Wagner Founder, Color Force
Producer Founder/Owner
Gabrielle Carteris Founder and CEO,
Cine Mosaic Chestnut Ridge Productions President
Charles
King VP of Motion Pictures, PGA SAG-AFTRA Founder and CEO
Janet Yang MACRO
Gigi Pritzker Producer
Cindy
Chupack Founder Janet Yang Productions Award-winning Writer
& TV Producer Madison Wells Media MWM
Keri Putnam
Executive Director Sundance Institute
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180607005775/en/
For Sundance Institute:Jenelle Scott,
310-360-1972jenelle.scott@sundance.orgorFor Women In Film:Catherine
Olim, 310-967-7242catherine.olim@pmkbnc.comorFor IMDbPro:Casey De
La Rosa, 310-573-0632caserosa@imdb.com
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