Overstock.com’s “Not Another Trend Survey” Reveals Surprising Insights on how Consumers Shop for Home Decor
June 05 2018 - 9:00AM
Every time you turn on the TV or flip through a magazine, you’re
bombarded with all of the latest, hottest trends. This is
especially true with the craze of home renovations and decorations
– but are all these trends really impacting how consumers
shop? Overstock.com, Inc. (NASDAQ:OSTK) wanted to find out.
Today, the online retailer revealed the findings of its inaugural
“Not Another Trend Survey” and virtual reality experience
highlighting the different ways consumers shop.
“We found that consumers feel like there are so many trends out
there that they don’t even know where to start – it’s
overwhelming,” said Kelsey Byrne, Director of Private Label Brands,
Overstock.com. “What really matters is embracing your own personal
tastes and creating a home that reflects your unique style!”
The survey – highlights of which can be found below – follows
Overstock’s recent announcement of 17 new, exclusive Private Label
brands, which the company developed to help consumers shop the way
they want to – not the way trends tell them to. Brands introduced
through the new selection include farmhouse for the everyday
from The Gray Barn, clean mid-century statements
from Carson Carrington Home, and affordable traditional style
from Laurel Creek for living rooms, bedrooms, kitchens
and more. All styles can be shopped now on Overstock.com and
through its mobile app, recently named best retail app of 2018 by
Media Post, so shoppers can see how new items fit in with their
current furnishings to reflect their unique style.
Not Another Trend Survey Findings: The
Anti-Trend ConsumerMost survey respondents reported that they
desire a unique look and weren’t paying any attention to trends.
The quest for the perfect home almost always included mixing and
matching to make the look come to life.
- In general, 65% of consumers don’t care about trends at
all
- 73% don’t think being “on trend” is essential to creating their
dream home
- 89% said they buy what they like, even though it may not be “on
trend”
- 82% don’t want their home to look like everyone else’s
- 75% of shoppers said they choose decor by mixing and matching
different styles or looks – to create their own unique style
Overwhelmed by Trend OverloadConsumers feel like there are too
many options, with most sharing that the sheer number of trends
available on the market actually makes it harder to find what they
like. And while trends like hygge and Pantone Color of the Year may
dominate media and design sites, they’re not well-known to
consumers.
- 67% shared that there are too many trends to even know where to
start
- 63% of respondents said there is too much information out there
when it comes to home styling and decorating ideas
- 56% feel like they simply can’t keep up with trends; just when
they style to one trend, a new one comes out
- The top style elements people are most sick of seeing are: 1)
animal prints, 2) faux fur, 3) white kitchens, 4) inspirational
quotes as wall décor and 5) Millennial Pink
- 63% don’t even know what hygge is
- 42% don’t know about Pantone’s Color of the Year
Millennials – The Trend-Stressed Generation Some turn to
nostalgia, others use technology to create their style, nearly a
quarter haven’t even heard of millennial pink, but the majority of
millennials feel anxious about creating that “perfect look”.
- Millennials are more likely to feel stressed due to the
pressure to look perfect (52% vs. 38% of the general
population)
- 24% of Millennials have never even heard of Millennial
Pink
- 49% want more granite options
- 30% wish they could find more of bean bag chairs
- 67% of Millennials are more likely to agree that applications
or technology that overlay furnishings into their homes are key to
creating their unique style
For more information and additional survey results please visit:
Overstock’s “Not Another Survey” Results.
About Overstock.com
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A
Preferred (Medici Ventures’ tZERO platform: OSTKP) / Series B
Preferred (OTCQX:OSTBP) is an online retailer based in Salt Lake
City, Utah that sells a broad range of products at low prices,
including furniture, décor, rugs, bedding, and home improvement. In
addition to home goods, Overstock.com offers a variety of products
including jewelry, electronics, apparel, and more, as well as a
marketplace providing customers access to hundreds of thousands of
products from third-party sellers. Additional stores include Pet
Adoptions and Worldstock.com dedicated to selling artisan-crafted
products from around the world. Forbes ranked Overstock in its list
of the Top 100 Most Trustworthy Companies in 2014. Overstock
regularly posts information about the company and other related
matters under Investor Relations on its website,
http://www.overstock.com.
O, Overstock.com, O.com, Club O, Main Street
Revolution, and Worldstock are registered trademarks of
Overstock.com, Inc. O.biz and Space Shift are also
trademarks of Overstock.com, Inc. Other service marks, trademarks
and trade names which may be referred to herein are the
property of their respective owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information regarding
factors that could materially affect results and the accuracy of
the forward-looking statements contained herein may be found in the
Company's Form 10-Q for the quarter ended March 31, 2018, which was
filed with the SEC on May 8, 2018, and any subsequent filings with
the SEC.
SOURCE: Overstock.com, Inc.
Media Contact:pr@overstock.com
Investor Contact:ir@overstock.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/78e253f7-dbc6-4a88-bace-96aed31d1b68
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