IFF Strengthens Innovation Platform as Partner in Amkiri’s Visual Fragrance™ Technology
May 24 2018 - 4:15PM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE: IFF)
(Euronext Paris: IFF), a leading innovator of sensory experiences
that move the world, announced its partnership in Amkiri’s Visual
Fragrance Technology -- a new ‘ink’ that can be drawn on the skin
that also delivers a long-lasting fragrance, thus connecting the
senses of sight and smell. The innovative product’s launch was
announced on March 22, 2018 by Amkiri, an Israeli-based start-up
that was founded in 2014.
“This is a significant innovation in the fragrance category,
merging strong and deeply personal visuals with the resonance and
emotion of fragrance,” said IFF Chairman and CEO Andreas Fibig.
“The Visual Fragrance technology creates a new platform from which
IFF can showcase our capabilities, including naturals, molecules,
and cosmetic actives. The potential for innovative applications are
nearly endless and our teams are truly inspired by the
possibilities.”
Amkiri’s patented Visual Fragrance is applied to the skin using
specially designed applicators, allowing the user to adorn
themselves with individual multisensory body art. The formula is
long-wearing, and can work with any fragrance or color.
“Some of the most disruptive innovations come from the start-up
community -- this is as true in beauty care as it is in
technology,” said Nicolas Mirzayantz, IFF Group President,
Fragrances. “This extremely emotionally engaging technology brings
a very timely category innovation to the market place.”
Amkiri Chairman David Chissick said, “This partnership
with IFF signals Amkiri’s commitment to product excellence and
establishing Visual Fragrance as a part of consumers’ daily beauty
regimen. The company will continue to develop more ground-breaking
technologies that will continue to serve and disrupt the beauty
industry.”
IFF, with its legacy of pioneering firsts, believes that this
venture will strengthen its ties with and access to the innovation
community, bringing in fresh insight that can be leveraged across
the business.
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Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris: IFF) is a leading innovator of sensorial experiences that
move the world. At the heart of our company, we are fueled by a
sense of discovery, constantly asking “what if?”. That passion for
exploration drives us to co-create unique products that consumers
taste, smell, or feel in fine fragrances and beauty, detergents and
household goods, as well as beloved foods and beverages. Our 7,300
team members globally take advantage of leading consumer insights,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products. Learn
more at www.iff.com, Twitter , Facebook, Instagram, and
LinkedIn.
International Flavors & Fragrances Inc.521 West 57th
StreetNew York, NY 10019
T +212.765.5500F +212.708.7132iff.com
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version on businesswire.com: https://www.businesswire.com/news/home/20180524006242/en/
International Flavors & Fragrances Inc.Michael DeVeau,
212-708-7164VP, Corporate Strategy, Investor Relations &
CommunicationsMichael.DeVeau@iff.com
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