NEW YORK, May 23, 2018 /PRNewswire/ -- Weber Shandwick, one
of the world's leading global communications and engagement firms,
today announced the launch of CultureShift, a consultative offering
that helps organizations connect business strategy to corporate
culture. CultureShift will help businesses realize their goals when
undertaking mergers and acquisitions, restructurings or the
adoption of new operating models. It can also be deployed
proactively, fortifying organizations against market, generational
and societal changes by anchoring employees around a shared
purpose, values and set of behaviors.
"Beyond financial performance, companies today are increasingly
judged by the values they stand for and the contributions they make
to society. A values-driven business with a clearly defined culture
is the key to navigating complexity, weathering turbulent times and
succeeding in the war for talent," said Micho Spring, chair, Global Corporate practice,
Weber Shandwick.
Kate Bullinger, executive vice
president and global head of Employee Engagement & Change
Management, will lead the offering alongside a team of consultants
with expertise in business strategy, business transformation and
culture. This includes Alison Quirk,
who joins Weber Shandwick as a senior advisor. A longtime coach and
advisor to C-suite executives, Quirk was most recently State
Street's Chief Human Resources and Citizenship Officer, and a
member of the Management Committee, the company's senior-most
strategy and policy making group. With extensive merger and
integration (M&I) experience, Quirk will join fellow senior
advisors Gary Sheffer and
Don Spetner in counseling
organizations as they address their most important business
transformation challenges.
"Alison is one of the upmost experts on how organizations can
successfully navigate change," Spring said. "Her expertise on
integrations, talent management and linking culture to business
success will be invaluable to our corporate clients in today's
environment. We're thrilled to have her on board."
For CultureShift, Weber Shandwick will bring together several of
its disciplines to instigate change in how employees work with each
other and with customers. The move supports the firm's continued
investment in its management consulting capabilities, which began
with the acquisition of United Minds, a business strategy
consulting unit within Prime, based in Stockholm, Sweden. CultureShift is the first
of a suite of new consultative offerings aimed at solving the
pressing needs of C-suite clients in this era of rapid and dramatic
business, social and cultural transformation.
"From the analytics and strategic insights capabilities within
KRC Research and United Minds, to the leadership counsel provided
by our corporate and change management experts, to our
award-winning creative campaigns that inspire behavior change,
Weber Shandwick is able to engage stakeholders at every level of an
organization – from the C-suite to the plant floor – to embrace and
deliver on shared values, vision and strategy," Spring said.
Bullinger added: "You can put all the right people, tools and
processes in place to advance a business strategy but without
attention to how work gets done and the behaviors that are valued
and rewarded, you'll fall short of your goal. A market expansion
strategy in a company that doesn't value collaboration, or a new
product development strategy that isn't backed by a plan to drive
innovation are fruitless endeavors. CultureShift helps executives
understand how aligned their current culture is to the goals of
their business strategy so that they can take action to accelerate
new ways of working and ultimately transform their organizations
for the better."
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 78 cities with a network extending to 128 cities
around the world. The firm's diverse team of strategists, analysts,
producers, designers, developers and campaign activators has won
the most prestigious awards in the world for innovative, creative
approaches and impactful work. Weber Shandwick was the only public
relations agency included on the Advertising Age Agency
A-list in 2014 and 2015 and the only PR firm designated an A-List
Agency Standout in 2017 and 2018. Weber Shandwick was honored as
PRWeek's Global Agency of the Year in 2015, 2016, 2017 and
2018, The Holmes Report's Global Agency of the Year in 2010,
2012, 2014, 2015 and 2017, and The Holmes Report's Global
Digital Agency of the Year in 2016. The firm deploys deep expertise
across sectors and specialty areas, including consumer marketing,
corporate reputation, healthcare, technology, public affairs,
financial services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Kimberly Dixon
Company: Weber Shandwick
Phone: 212-546-7876
Email: kdixon@webershandwick.com
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