HOFFMAN ESTATES, Ill.,
May 23, 2018 /PRNewswire/
-- Today, the Kenmore brand, in keeping with its rich history
of home appliance innovation, introduced a breakthrough design for
the stand mixer category. The Kenmore Elite Ovation 5-quart stand
mixer features a patented and revolutionary "pour-in top" design
that allows cooks to add ingredients directly into the mixing bowl
without stopping the mixer, providing time-saving convenience.
Combined with a 360-degree splash guard, Ovation ensures those
ingredients stay in the glass mixing bowl, without splattering on
kitchen countertops.
"Kenmore Elite Ovation could be the most innovative small
kitchen appliance in the past 20 years," said Tom Park, president of Kenmore, Craftsman and
DieHard brands at Sears Holdings. "Our research shows that home
chefs were frustrated with how difficult it is to add ingredients
to traditional stand mixers. Ovation's sophisticated, elegant
design and performance is nothing short of amazing – and could be
displayed in a museum of contemporary art."
Starting today, a limited quantity of the Kenmore Elite Ovation
stand mixers are available for pre-order at sears.com/ovation -
priced at $449.99. Also, as an
exclusive for Shop Your Way members, the first 500 members who
pre-order Ovation will receive $100
CASHBACK in points*. Available in Metallic Gray and Burgundy,
products will be shipped to customers in July.
"We are excited to offer the latest in Kenmore innovation, the
Ovation, at Sears to our members who have a passion for cooking and
baking," said Leena Munjal, Chief
Digital Officer at Sears Holdings. "Kitchen enthusiasts and home
chefs who tested the Kenmore Ovation thought it was not only an
incredibly functional appliance, but also a beautiful addition to
their kitchen. Pre-order this new breakthrough stand mixer starting
today at sears.com/ovation. And the first 500 Shop Your Way members
who pre-order Ovation will receive $100 CASHBACK in points*."
For decades, adding ingredients to traditional stand mixers
presented challenges for home chefs, requiring them to tilt the
entire motor up to gain access to the bowl. Now, with Ovation's
'pour-in top' design, cooks can keep mixing without the mess. So
baking with help from younger kids becomes more about the cooking
and less about the clean-up.
The idea for Ovation came when a Kenmore product designer and
his daughter were making waffles using a traditional stand mixer
and she asked, 'dad, why can't we just pour the ingredients right
in the middle?' The talented Kenmore industrial design team then
ran with the idea, solving the engineering challenges to perfect
the 'pour-in top' design.
The Kenmore Elite Ovation also features:
- Industry leading 5 year limited warranty
- 10 speeds driven by 500 watts of power to effortlessly whisk,
whip, knead, and more
- A high capacity 5-Qt. glass bowl and lid with an exclusive LED
light for clear visibility
- A tilt and glide feature for easy mobility on countertops
- Exclusive accessories include: egg separator and grater, splash
guard, easy-pour funnel, wire whisk, dough hook and flat
beater
- Lift handle for easy in-bowl access
- Exclusive cookbook with 15 Kenmore recipes in-box
The Kenmore Elite Ovation stand-mixer makes a perfect wedding
gift, housewarming gift or a stylish upgrade to any home chef's
kitchen. For more information and to see videos of the Kenmore
Ovation in action, go to sears.com/ovation.
*Members get $100 CASHBACK in
points for the first 500 items sold of the new Kenmore Elite
Ovation stand mixer at Sears. Points will be awarded in
$25 increments on the 30th of each
month for 4 months after the item is shipped. Points valid for 30
days from receipt. Max $100 in points
per member. Online only. By accepting Shop Your Way® member
benefits and offers, you agree to the Shop Your Way terms and
conditions, available at www.shopyourway.com/terms. Members earn
points on qualifying purchases, excluding sales taxes and other
fees. Extra points are inclusive of, and not in addition to, any
base points earned on qualifying purchases. When extra point offers
are combined, total points earned will be less than the combined
point totals for each individual offer.
About the Kenmore Brand
The Kenmore Brand is an
industry leader in delivering trusted performance in the home with
smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance
brand for over 100 years, the Kenmore brand continues to give
consumers more time, efficiency and improved results for better
living, with industry-leading products across small and large
appliance categories. For more information, visit www.kenmore.com,
www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way, a social shopping
experience where members have the ability to earn points and
receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, and DieHard -- among the most trusted
and preferred brands in the U.S. The company is the nation's
largest provider of home services, with nearly 12 million service
and installation calls made annually. For more information, visit
the Sears, Roebuck website at www.sears.com or the Sears Holdings
Corporation website at http://searsholdings.com/.
Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com
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SOURCE Kenmore