Hasbro Joins Blizzard Entertainment’s Overwatch® in the Fight for the Future as Master Toy Licensee
May 22 2018 - 12:00PM
Business Wire
Hasbro to Create Wide Range of Overwatch® Play
Experiences
Hasbro, Inc. (NASDAQ: HAS) today announced that
they have signed a licensing agreement with Blizzard Entertainment
to become the global master toy licensee for the Overwatch®
franchise. Hasbro will create a wide range of play experiences
including NERF products, games and more, based on the growing
Overwatch® universe and its characters.
Overwatch is a highly-stylized team-based action game set in
Earth’s near future. Featuring 27 playable heroes with unique
powers and abilities, Overwatch immerses players in intense
multiplayer showdowns where they must band together to keep the
world safe from rising conflict. Overwatch is also the basis for
the Overwatch League®, the first major global city-based esports
league, featuring teams from Asia, Europe, and North America.
“We are thrilled to announce this partnership with Blizzard for
the Overwatch franchise,” said Samantha Lomow, senior vice
president, Hasbro. “The roster of bold, diverse characters, and a
passionate following of more than 40 million players have inspired
our teams to create an amazing product line that will not only
appeal to the passionate Overwatch fan base, but also attract new
fans into the Overwatch universe.”
“Overwatch has really taken on a life of its own with our global
community, so it’s been important to us to work with partners who
share our passion and commitment to quality when it comes to
translating the spirit of the game into new real-world play
experiences,” said Matthew Beecher, VP, Blizzard Consumer Products.
“With Hasbro's rich history of innovation and a long track record
of bringing amazing worlds to life for new audiences, we couldn’t
imagine a better or more appropriate teammate.”
The fight for the future will reach a new stage in January 2019,
when Hasbro releases Overwatch® blasters in its NERF Rival line.
Additional product categories will be launched Fall 2019 in the US
and international markets.
About
HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 5 on the 2018 100 Best Corporate Citizens list
by CR Magazine, and has been named one of the World’s Most
Ethical Companies® by Ethisphere Institute for the
past seven years. Learn more at www.hasbro.com, and follow us
on Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
About Blizzard Entertainment, Inc.Best known for
blockbuster hits including World of Warcraft®, Hearthstone®,
Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and
the multi-franchise Heroes of the Storm®, Blizzard Entertainment,
Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:
ATVI), is a premier developer and publisher of entertainment
software renowned for creating some of the industry’s most
critically acclaimed games. Blizzard Entertainment’s track record
includes twenty-one #1 games* and multiple Game of the Year awards.
The company's online gaming service, Blizzard Battle.net®, is one
of the largest online-gaming services in the world, with millions
of active players.
*Sales and/or downloads, based on internal company records and
reports from key distribution partners.
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20180522005295/en/
For Hasbro:Jen DeAngelis, 401-727-6833Hasbro Global
Communicationsjen.deangelis@hasbro.comorFor Blizzard
Entertainment:Steven Khoo, 949-955-1380 x12508Global PR
Managerskhoo@blizzard.com
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