IPG Mediabrands Brings Agencies Society and Ansible Under Reprise Banner
May 21 2018 - 10:02AM
Business Wire
Combined Agency Delivers Global Performance
Media Marketing Solutions
IPG Mediabrands, the media management and data arm of
Interpublic Group (NYSE: IPG), today announced that it has rolled
Mediabrands agencies Society and Ansible under the Reprise banner,
creating a new full-service global performance media marketing
unit. The unified Reprise will continue to partner with and support
UM and Initiative, the global media networks within IPG
Mediabrands, as well as cultivate its own client base.
IPG Mediabrands created the new offering in response to the
growing market need for a full suite of digital media services to
be housed under one roof, combining Reprise’s core search and SEO
capabilities with the social content and creative skills of its
sister agency Mediabrands Society as well as the mobile media, UX
and technology capabilities from Ansible. Reprise will now offer
strong global capabilities across digital channels, content
creation, product and web development, along with eRetail and
commerce.
“The relaunch of Reprise allows us to harness the expertise of
three of our leading specialist agencies – Ansible, Society and
Reprise – to deliver a full spectrum of performance media
capabilities, united by a connected strategy,” said Philippe
Krakowsky, Chairman and CEO, IPG Mediabrands. “Our clients’
businesses are becoming increasingly centered on digital
experiences, which is why a unified approach to consumer engagement
across owned, earned, paid and shared media in the digital space
makes sense. This strategy will allow Reprise to drive demand as a
stand-alone proposition, but more so it will further enhance the
data, creative and culture-driven offerings that are
differentiating UM and Initiative in the marketplace.”
“The connected consumer expects unified communications – to be
informed and entertained with engaging content. To address this
reality, we have reimagined how we approach working with our
clients,” said Tim Ringel, who joined Reprise in January 2017 as
Global CEO and will continue to lead the newly unified agency, in
partnership with long-term Reprise executive and Global COO Craig
Ellis. “The key question clients are asking is ‘How do we create
meaningful brand interactions with digital advertising?’ We work
back with our clients from there, rather than simply talking
numbers. The campaigns we create and the results we achieve benefit
tremendously from starting the conversation the right way,” added
Ringel.
The new global brand includes a full corporate identity refresh,
including a new logo, website, and visual assets, all of which
complement the agency’s new positioning for the combined
services.
About Reprise
At Reprise, we’re reinventing digital experiences everywhere,
every day. With end-to-end capabilities that include search, social
media, content creation, product and web development, eRetail and
strategy, we cut to the core of what truly drives customers by
providing a holistic digital-first approach. Armed with intelligent
insights and an audience-first approach, our expert team of
specialists deliver integrated initiatives that help the world’s
biggest brands connect to the people who drive their business
forward - efficiently and effectively.
Part of the Mediabrands division of the Interpublic Group (NYSE:
IPG), Reprise is headquartered in New York with over 40 offices
around the world. To learn more about how we can empower your
business, visit reprisedigital.com now.
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version on businesswire.com: https://www.businesswire.com/news/home/20180521005665/en/
IPG MediabrandsScott Berwitz, +1-212-605-4807Global Corporate
CommunicationsScott.Berwitz@mbww.comorRepriseGene Cyranski,
+1-312-952-0181Global Corporate
Communicationseugene.cyranski@reprisedigital.com
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