ReachLocal Recognized by the Ad-To-Action Awards and Healthcare Advertising Awards
May 21 2018 - 09:30AM
ReachLocal, a leader in online marketing for local businesses and a
part of USA TODAY NETWORK, announced today it has won two
significant awards recognizing excellence in healthcare marketing
for its multifaceted digital marketing campaigns for Baptist Health
South Florida.
The Healthcare Marketing Report awarded ReachLocal and Baptist
Health South Florida with a Gold Healthcare Advertising Award for
Best Digital Marketing Program. Additionally, the Local Search
Association (LSA) recognized ReachLocal’s work with Baptist Health
with an Ad-To-Action Award in the Verticals and Marketplaces
category for their best-in-class local and location-based marketing
program.
“We’re thrilled to share this significant recognition from two
independent awards organizations with one of our valued clients,
Baptist Health South Florida,” said Vanessa O’Donnell, Director,
National Healthcare Division at ReachLocal. “Industry awards
validate the direct impact that the right marketing mix has on
organizational goals. We look forward to continuing our partnership
with Baptist Health and collaborating on more successful
campaigns.”
Baptist Health South Florida, a non-profit healthcare
organization based in Coral Gables, Fla., turned to ReachLocal to
help create, implement and manage an integrated digital marketing
campaign to expand their digital footprint to patients online, on
social media and beyond. The campaign was an overwhelming success,
with Baptist Health reaching every goal, including increased
patient leads and overall awareness.
LSA announced the winners of the fifth annual Ad-to-Action
Awards during an awards ceremony at the LSA18
Conference in Chicago. With 12 diverse categories, the program
highlights innovation in the local marketing and advertising space
and celebrates forward thinking solutions, campaigns and marketing
technology.
“As more and more people realize the power of local marketing
tactics and technologies, the caliber of entries for our award
program continues to improve,” said LSA President Neg Norton.
The Healthcare Advertising Awards is the oldest, largest and
most widely respected healthcare advertising awards competition.
The awards are sponsored by the Healthcare Marketing Report, the
leading publication covering all aspects of healthcare marketing,
advertising and strategic business development.
For more information about ReachLocal’s digital marketing
capabilities, visit www.reachlocal.com. A full list of winners of
the Ad-to-Action Awards is currently posted on LSA’s website.
Winners of the Healthcare Advertising Awards are also listed on its
website.
About ReachLocalReachLocal, a USA TODAY NETWORK
company and a part of Gannett Co., Inc. (NYSE:GCI), helps local
businesses grow and better operate their business with
award-winning lead generation and conversion technology and expert
service. ReachLocal is headquartered in Woodland Hills, Calif., and
operates in four regions: Asia-Pacific, Europe, Latin America and
North America. For more information, visit www.reachlocal.com.
About Baptist Health South FloridaBaptist
Health South Florida is the largest healthcare organization in the
region, with 10 hospitals (Baptist Hospital, Baptist Children’s
Hospital, Bethesda Hospital East, Bethesda Hospital West, Doctors
Hospital, Fishermen’s Community Hospital, Homestead Hospital,
Mariners Hospital, South Miami Hospital and West Kendall Baptist
Hospital), more than 40 physician practices, 50 outpatient and
urgent care facilities, Baptist Health Medical Group, Baptist
Health Quality Network and internationally renowned centers of
excellence spanning across Monroe, Miami-Dade, Broward and Palm
Beach counties. A not-for-profit organization supported by
philanthropy and committed to our faith-based charitable mission of
medical excellence, Baptist Health has more than 19,500 employees
and more than 3,000 affiliated physicians. Baptist Health South
Florida has been recognized by Fortune as one of the 100 Best
Companies to Work For in America and by Ethisphere as one of the
World’s Most Ethical Companies. For more information, visit
BaptistHealth.net/newsroom and connect with us on Facebook at
facebook.com/BaptistHealthSF and on Twitter and Instagram
@BaptistHealthSF.
Media Contact:Aimee L. QuemuelCodey
Communicationspress@reachlocal.com1-844-707-8955
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