Overstock.com Introduces 17 Exclusive Private Label Furniture Brands
May 16 2018 - 9:00AM
Today, Overstock.com, Inc. (NASDAQ:OSTK) unveiled 17 exclusive
Private Label furniture brands, all of which are available on its
website to help shoppers achieve unique styles and looks for their
homes. Featuring more than 16,000 furniture and home décor
products, these new brands address consumer desire to mix and match
furniture across both style and price to achieve their perfect
look. In fact, 82 percent of consumers want a look that is uniquely
theirs, and more than three-fourths mix and match their home décor
to do so, according to a recent consumer survey conducted by
Overstock.
Brands introduced through the new selection include farmhouse
for the everyday from The Gray Barn, clean mid-century statements
from Carson Carrington Home, and affordable traditional style from
Laurel Creek for living rooms, bedrooms, kitchens and more.
“Consumers are constantly bombarded with the latest trends to
follow, and we found that a majority (89 percent) simply want to
shop the looks they like instead, regardless of whether it’s on
trend,” said Kelsey Byrne, Director of Private Label Brands. “We
built these Private Label collections to give shoppers the
opportunity to find products that speak to them on any budget and
style, because we think style is beautiful when it’s uniquely
yours.”
Overstock leveraged data from the more than seven million items
available on its website to identify styles and products consumers
were seeking out most. It then partnered with its leading home
décor suppliers to bring these exclusive pieces to life for
consumers through private label brands that cater to shoppers’
varied tastes and budgets.
With Overstock’s award-winning mobile app, shoppers can easily
search for products based on style and budget. Then, using
augmented reality, they can preview new products alongside their
existing furniture to see how the size, textures and colors
match their current space, ultimately making online shopping
and decision-making easier than ever. Along with Overstock’s
commitment to technologies like artificial intelligence and machine
learning, consumers can also find the items they want more easily
through the site’s adaptive recommendation features.
All 17 of Overstock’s Private Label brands are available for
purchase exclusively on Overstock.com and include:
- Carbon Loft: Pared down and unpretentious, these pieces add
industrial, urban character to any room. Each piece is designed
with strong lines and a no-nonsense attitude that’s warmed with
repurposed-inspired materials.
- Carson Carrington Home: Simplicity becomes statement-making
with this mid-century modern collection. Centered around clean
lines, each piece has an understated elegance that strikes a
beautiful balance between being both modern and timeless.
- Clay Alder Home: A strong contemporary aesthetic of simple
lines and sharp geometric angles. Far from stark, the pieces
combine to create a feeling that’s open, airy, warm and
polished.
- Copper Grove: Conventional traditional elements have been
refreshed and re-interpreted to create an attitude of informal ease
that’s perfect for everyday living.
- Gracewood Hollow: Made to exacting standards, each piece
combines the innate grace and refinement of traditional furniture
styles with a commitment to classic comfort, and impeccable
materials.
- Havenside Home: With soft shapes and a palette of coastal
colors, each piece lets you bring the breezy, carefree essence of
summer to your home whatever the season.
- Laurel Creek: Affordable traditional furniture inspired by
modern life. The collection features abundant soft edges, sink-in
comfort and a palette of calm neutrals that seamlessly blend with
what you already have.
- Maison Rouge: Cheerfully sophisticated, these shabby chic
pieces are designed to create an inviting ambiance of welcoming
comfort and warmth.
- Oliver + James: A contemporary style with a classic comfort
effortlessly balances strong profiles and clean angles with a
commitment to livability and quality craftsmanship.
- OSleep: A collection of mattresses made from high-quality,
pressure-relieving foam that adapts to all kinds of sleeping styles
so that no one misses out on a better sleep.
- Palm Canyon: Mid-century cool, comfortably priced. Combining
bold shapes with clean lines, each piece adds a punch of
personality to any room.
- Pine Canopy: Rustic style with an abundance of rugged charm.
Natural elements and hard-working, earthy textures are refreshingly
simple, creating spaces with a genuine, honest warmth.
- Porch & Den: An affordable collection of strong,
sophisticated and contemporary shapes that don’t forget that you
live in the real world.
- Silver Orchid: Sculptural lines, shimmering accents, and lush
fabrics form the theatrical heart of this glam collection.
- Strick & Bolton: Mid-century modern style at its best.
Uncluttered lines, minimal ornamentation, smooth and natural curves
using only high-quality materials, build, and the utmost attention
to detail.
- The Curated Nomad: Drawing influences from across the globe,
this bohemian inspired collection features a carefree mix of bold
textures, eclectic patterns, and high-energy colors that only play
by the rules you make.
- The Gray Barn: Farmhouse style for everyday life. Comfortable
pieces evoke a feeling of open, easy-going warmth while striking
the perfect balance between charming country heritage and modern
sophistication.
About Overstock.com
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A
Preferred (Medici Ventures’ tZERO platform: OSTKP) / Series B
Preferred (OTCQX:OSTBP) is an online retailer based in Salt Lake
City, Utah that sells a broad range of products at low prices,
including furniture, décor, rugs, bedding, and home improvement. In
addition to home goods, Overstock.com offers a variety of products
including jewelry, electronics, apparel, and more, as well as a
marketplace providing customers access to hundreds of thousands of
products from third-party sellers. Additional stores include Pet
Adoptions and Worldstock.com dedicated to selling artisan-crafted
products from around the world. Forbes ranked Overstock in its list
of the Top 100 Most Trustworthy Companies in 2014. Overstock
regularly posts information about the company and other related
matters under Investor Relations on its website,
http://www.overstock.com.
O, Overstock.com, O.com, Club O, Main Street
Revolution, and Worldstock are registered trademarks of
Overstock.com, Inc. O.biz and Space Shift are also
trademarks of Overstock.com, Inc. Other service marks, trademarks
and trade names which may be referred to herein are the
property of their respective owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information regarding
factors that could materially affect results and the accuracy of
the forward-looking statements contained herein may be found in the
Company's Form 10-Q for the quarter ended March 31, 2018, which was
filed with the SEC on May 8, 2018, and any subsequent filings with
the SEC.
SOURCE: Overstock.com, Inc.
Media Contact:pr@overstock.com
Investor Contact:ir@overstock.com
A photo accompanying this announcement is available at
http://resource.globenewswire.com/Resource/Download/ba5ea99e-424c-4a59-acf5-cc3fd15d1e18
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