Tesla CEO Musk Says Company Is 'Flattening Management Structure' in
May 14 2018 - 12:57PM
Dow Jones News
By Tim Higgins
Tesla Inc. will restructure and flatten its management, Chief
Executive Elon Musk told employees Monday, as the Silicon Valley
auto maker struggles to boost production of its Model 3 sedan amid
an exodus of top leaders
Mr. Musk made the announcement following news that his
engineering chief, Doug Field, was taking a leave of absence, and
that senior executive Matthew Schwall was leaving the company for
Alphabet Inc.'s driverless car division Waymo.
"To ensure that Tesla is well prepared for the future, we have
been undertaking a thorough reorganization of our company," Mr.
Musk said in the memo reviewed by The Wall Street Journal. "As part
of the reorg, we are flattening the management structure to improve
communication, combining functions where sensible and trimming
activities that are not vital to the success of our mission."
He added that the company will continue to hire workers. In
early May, Mr. Musk alluded to a reorganization when he discussed
cutting down on the number of contract workers.
Under a flat management structure, employees work for top
leaders with few layers of managers in between. But at Tesla, Mr.
Musk is already in the trenches, sleeping on the factory floor as
he tries to increase production of the Model 3, which began
assembly last July and is months behind in reaching milestones.
Mr. Musk already has taken command of several significant roles.
In February, the CEO announced the company's sales and service
divisions would report directly to him following the departure of
Jon McNeill, Tesla's president of global sales, marketing and
delivery and service. He left to become chief operating officer at
ride-hailing service Lyft Inc.
In April, Mr. Musk said he would take control of vehicle
production from Mr. Fields, who was given those duties a year
earlier on top of his engineering oversight.
Mr. Musk didn't mention any names in the memo Monday or provide
more details about any changing positions.
The management moves come at a critical juncture for Tesla as it
tries to produce enough of its mass-market Model 3 sedans to
generate cash to fund the business and instill confidence in
investors that the company can move beyond being a niche-product
maker.
The company is under pressure to meet a twice-delayed goal of
building 5,000 Model 3s a week by around the end of June. Analysts
say Tesla can start generating cash once it meets that milestone.
Mr. Musk has said he expects the company to be profitable in the
third quarter.
Excitement about Tesla's ability to bring electric vehicles to
the masses and then to develop autonomous vehicle technology helped
push the company's stock to record levels last year and give it a
market value that rivals that of General Motors Co.
Tesla's stock is down more than 5% so far this year. The shares
were recently trading up about 0.6% at $302.83 in morning
trading.
Mr. Field, a leader at the auto maker since joining in 2013 from
Apple Inc., oversees the engineering of Tesla's vehicles.
Mr. Schwall was the company's main technical contact with U.S.
safety investigators as the Silicon Valley auto maker races to
develop driverless-car technology. His departure comes as the
National Transportation Safety Board has been investigating
multiple crashes.
Write to Tim Higgins at Tim.Higgins@WSJ.com
(END) Dow Jones Newswires
May 14, 2018 12:42 ET (16:42 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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