MILWAUKEE, May 8, 2018 /PRNewswire/ -- Briggs & Stratton
Corporation is on a mission to invigorate the walk mower category
and educate consumers on the exciting new lawnmower engine
innovations available today that are easier to start, easier to
maintain and help make hectic lives a little bit easier as
well.
As the world's largest manufacturer of small engines for the
lawn and garden industry, Briggs & Stratton supplies engines
for eight of the top 10 selling brands in the U.S. and can be found
in more than 50 million garages across the country. Through a
PowerPulse™ study surveying 500 lawn mower buyers, the Company
found nearly 20 percent of people who recently purchased a
gasoline-powered walk-behind mower weren't necessarily replacing a
broken machine, but upgrading for new technology. The others may
not be aware of the advanced engine technology now available to
them – Briggs & Stratton wants to change that.
The campaign consists of radio, digital and social media aiming
to get potential buyers to consider replacing their current older
mowers with modern, innovative ones.
"Briggs & Stratton knows engines and it knows innovation.
From lawn mowers that can fold to store upright and save space; to
engines that never need an oil change; to a push button start
featuring lithium-ion battery technology, we create conveniences
that weren't thought of just a handful of years ago," says vice
president of corporate marketing Rick
Carpenter. "In fact, it's likely that the engines we make
today are 35 percent cleaner than the ones many people own."
Briggs & Stratton's campaign will feature its most
significant lawnmower engine innovations:
- The patented Mow n Stow® Technology enables homeowners
to fold the mower and store it upright without any fuel or oil
leaks for a 70 percent smaller footprint1 than a typical
mower.
- The Just Check & Add™ Technology eliminates oil
changes2 for easy engine maintenance. Simply check your
oil levels, and add if needed.
- New gas mowers powered by Briggs & Stratton® engines with
Quiet Power Technology® are up to 50 percent3
quieter.
- The InStart® lithium-ion electric starting engine series
combines the starting reliability of lithium-ion battery technology
and the power of gas, allowing for effortless starting every time,
with the push of a button.
- Engines with ReadyStart® starting technology are
guaranteed to start within two pulls or Briggs & Stratton will
fix it for free4 and doesn't need to be primed or choked
– just pull the rope.
"We want consumers to know what's possible, and that mowing
their lawn no longer has to be a chore." Carpenter concludes, "If
your mower is more than five years old, you owe it to yourself to
see how far mower engine technology has come."
Briggs & Stratton supplies engines to OEM companies and
brands who in turn market their products to home centers, mass
merchants and dealers. Find your next gas mower and more details at
www.betterwithbriggs.com.
1Space savings are in relation to the space consumed
by a traditional walk mower that is stored with the handle in the
standard operating position.
2Regular maintenance still required. To see complete
details refer to your Operator's Manual. Briggs & Stratton
standard warranty terms and conditions apply. Just Check & Add™
does not extend the warranty period.
3Sound levels may vary based on application.
4See https://www.briggsandstratton.com/na/en_us/support/starting-promise.html for
complete details.
About Briggs & Stratton Corporation:
Briggs &
Stratton Corporation (NYSE: BGG), headquartered in Milwaukee, Wisconsin, is focused on providing
power to get work done and make people's lives better. Briggs &
Stratton is the world's largest producer of gasoline engines for
outdoor power equipment, and is a leading designer, manufacturer
and marketer of power generation, pressure washer, lawn and garden,
turf care and job site products through its Briggs & Stratton®,
Simplicity®, Snapper®, Ferris®, Vanguard™, Allmand®, Billy
Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton
products are designed, manufactured, marketed and serviced in over
100 countries on six continents. For additional information, please
visit www.basco.com and www.briggsandstratton.com.
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SOURCE Briggs & Stratton Corporation