Accenture Significantly Expands Footprint with Major Automotive Manufacturer Account
May 08 2018 - 04:59AM
Business Wire
Accenture (NYSE:ACN) today announced that the BMW Group, one of
the world’s leading premium manufacturers of cars and motorcycles,
has extended its relationship with Accenture Interactive to
support the BMW and MINI brands through the delivery and support of
content and features across its digital channels worldwide.
Accenture Interactive is working side-by-side with the BMW
Group’s digital teams, combining data, technology and creative
services to put experiences at the centre of the brand’s
communication. It is tailoring digital content to local
requirements in multiple languages across 120 countries and
delivering relevant advertising across all its channels including
search and social.
Additionally, Accenture Interactive is providing 24/5 Market
Coaching and Support Services for BMW and MINI markets worldwide.
Based on innovative technologies, automated processes and efficient
operations, Accenture Interactive is providing a website support
service, covering all web platform related questions, issues and
queries.
“Brands like BMW and MINI have the foresight to plan for
customers’ evolving expectations of the brand’s experience,” said
Anatoly Roytman, who leads Accenture Interactive in Europe, Africa
and Latin America. “It is an exciting time to innovate and succeed
in creating human-led experiences for customers – whether via
digital or real-world touchpoints.
“As BMW’s and MINI’s experience agency, we can offer a new
horizontal structure and connected approach to making creative and
memorable customer experiences online and to build brand equity,”
added Roytman.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
442,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and
visit www.accentureinteractive.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180508005237/en/
AccentureAlexandra Annable, +44 7918 780
916alexandra.annable@accenture.comorAnthony Hatter, +44 7810 756
138anthony.hatter@accenture.com
Accenture (NYSE:ACN)
Historical Stock Chart
From Feb 2024 to Mar 2024
Accenture (NYSE:ACN)
Historical Stock Chart
From Mar 2023 to Mar 2024