Cathay Pacific Group Leverages Blockchain Technology Powered by Accenture to Launch Asia Miles Marketing Campaign
May 08 2018 - 03:59AM
Business Wire
First of its kind smart-tech collaboration
transforms rewards programme to enhance user experience and drive
business efficiency
The Cathay Pacific Group and its rewards programme, Asia Miles,
are launching their first application of smart blockchain
technology in a marketing campaign, in collaboration with Accenture
(NYSE:ACN).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180508005361/en/
Cathay Pacific Asia Miles app (Photo:
Business Wire)
The innovative technology is at the core of a new platform and
mobile application for a newly launched Asia Miles dining promotion
in Hong Kong – Unlock More Miles – Asia Miles members will have
miles earned credited to their accounts within next day. The beauty
of this initiative is that it helps improve business efficiency by
minimising back-office administration.
The Mobile App has been designed by Cathay Pacific and Asia
Miles. It has been delivered by Accenture, using a mixture of deep
blockchain, loyalty and aviation industry technology expertise.
By harnessing blockchain technology, the Cathay Pacific Group
and Asia Miles are providing Asia Miles partners a single data
source when managing account activity. This allows Asia Miles,
partners and members a near real-time ability to manage
rewards.
Speaking on the development, Cathay Pacific General Manager IT
Solutions, Lawrence Fong, said: “Cathay Pacific is committed to
benefiting customers through innovation and technology. We are
pleased to partner with Accenture and we will continue to leverage
its technology to develop more applications that our customers
value. As a start, we are very excited by the first offering
resulting from our co-operation – the marketing campaign launched
by Asia Miles which we expect to be well received.”
Asia Miles Chief Executive Officer, Stephen SY Wong, said: “As
Asia’s leading travel and lifestyle rewards programme, Asia Miles
aims at improving member experience with blockchain technology
through gamified miles earning and faster miles crediting.
Continuing a culture of innovation and adapting new technologies,
we are keen to extend this initiative with other marketing
campaigns across our partner network in the near future, continuing
to bring added values to our members and partners.”
“Blockchain is helping industries across the globe to transform
their workflows, making complicated business processes run more
smoothly and efficiently, including enabling quick and seamless
transaction settlements,” said Peter Yen, a managing director at
Accenture.
As the Cathay Pacific Group actively pursues new technology, the
use of blockchain defines the future of business using a
transparent and secure transaction database. With Asia Miles’ newly
launched “Unlock More Miles” marketing campaign in dining as an
example, key stakeholders including members, partners and the
company will all benefit in various ways.
Better experience
The “Unlock More Miles” marketing campaign will allow Asia Miles
members to keep track of their miles earning journey in a timely
manner, even if they are on the go via the Asia Miles Mobile
App.
Enhanced engagement level
Member engagement and participation can be boosted where
“gamification” is enabled to create an element of fun in their
miles-earning journey.
More efficient operation
Transaction history will be transparent between Asia Miles and
participating dining partners in Hong Kong by sharing the same set
of data. Data fulfilment procedures can be automated to drive
better efficiency.
To learn more, please click HERE to view the video.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
442,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
About the Cathay Pacific Group
Cathay Pacific is a Hong Kong-based airline offering scheduled
passenger and cargo services to some 200 destinations worldwide,
using an ultra-modern fleet of more than 140 wide-body aircraft.
Cathay Dragon is a wholly-owned subsidiary of Cathay Pacific and
focuses on providing services to destinations across Asia,
including more than 20 cities in mainland China. Cathay Pacific is
a founder member of the oneworld global alliance and Cathay
Dragon is an affiliate member. For more information, visit
www.cathaypacific.com.
About Asia Miles
Asia Miles, Asia’s leading travel and lifestyle rewards
programme, was launched in February 1999 and has more than 10
million members and over 700 programme partners worldwide.
Asia Miles aims to deliver Life Rewarded and offers members
extensive opportunities to earn miles by spending daily from a wide
range of travel and lifestyle categories including flights, hotels,
dining, financial services, retail, technology brands and much
more. In addition to flight awards, Asia Miles members can also
redeem miles and enjoy fabulous awards such as hotel stays at
60,000 hotels, car rental services in 20 countries, over 35,000
lifestyle and experience awards.
Asia Miles is open to anyone aged 2 or above and is free to
join. For more information, please visit www.asiamiles.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180508005361/en/
AccentureAnthony Hatter, +44 7810 756
138anthony.hatter@accenture.comorCathay Pacific+852 2747
5393press@cathaypacific.comorAsia Miles+852 2748
2716media@asiamiles.com
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