Accenture Interactive to Help Radisson Hotel Group Transform the Digital Customer Experience
May 03 2018 - 4:59AM
Business Wire
Accenture (NYSE: ACN) today announced that Radisson Hotel
Group, one of the world’s largest hotel groups, has
appointed Accenture Interactive as its global
experience agency to increase the digital presence of the
company’s brands and hotels and transform the digital experience to
improve customer acquisition and retention.
Accenture Interactive will provide digital marketing services
for Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park
Inn by Radisson and Country Inn & Suites by Radisson, covering
more than 1,100 hotels in operations across 80 countries.
Accenture Interactive will draw on the hospitality expertise of
Accenture’s Travel Industry Group, apply technology and data for
personalized and targeted campaigns across all digital channels,
and curate unique tailored content with the aim of increasing
qualified traffic to drive new business for the group.
Accenture Interactive has already helped to create the group’s
unique chatbot designed especially for meeting and events
planners.
“In a crowded hospitality space, Radisson Hotel Group is
striving to differentiate itself from the rest through personalized
and meaningful experiences, and making every moment matter for our
guests – starting from a simple Google search to a memorable stay
at one of our hotels, post-stay engagement and loyalty. We are
delighted to partner with a digital industry leader like Accenture
to help us achieve this vision,” said Remy Merckx, Vice President
Digital, Radisson Hotel Group.
“Accenture Travel Industry Group aims to support leading travel
companies as Radisson Hotel Group to transform their marketing
capabilities to improve the experience and engagement of their
digital customers,” said Mercedes Oblanca, Managing Director
leading Accenture Travel Industry Group in Europe. “Accenture has
examined the impact on travellers’ perception of personalized
marketing campaigns. Travellers engagement improves significantly
when brand communications are personalized consistently across the
different channels and along the traveller journey.”
Anatoly Roytman, who leads Accenture Interactive in Europe,
Africa and Latin America said: “As Radisson Hotel Group’s
experience agency, we can offer a new approach to build creative
digital campaigns, as well as a solid channel strategy to raise
brand equity, revenue growth and customer love. Taking a holistic
approach to data, creativity and marketing technologies means we
can support Radisson Hotel Group to deliver market-leading digital
campaigns.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
442,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and
visit www.accentureinteractive.com.
Copyright © 2018 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20180503005477/en/
Alexandra Annable, +44
7918780916Accenturealexandra.annable@accenture.comorAnthony Hatter,
+44 7810 756 138Accentureanthony.hatter@accenture.com
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