Amazon Can Now Deliver Packages to Your Car
April 24 2018 - 9:19AM
Dow Jones News
By Laura Stevens and Mike Colias
Amazon.com Inc. is now delivering packages right to the car.
The company said Tuesday it has joined with General Motors Co.
and Volvo Cars to start offering in-car deliveries, giving its
couriers access to potentially millions of vehicles in 37 U.S.
markets. The deal expands Amazon's effort to get consumers
comfortable with the idea of strangers entering their homes and
cars as the company handles more packages.
The new delivery option is part of the Amazon Key program,
launched last year, in which the company's delivery drivers drop
off packages inside homes. That system, which includes a "smart
lock" for the door and a security camera, currently costs about
$220.
The car service is free for Amazon Prime members who own certain
newer GM and Volvo models. Customers download the Amazon Key app
and link their Amazon account with a connected car service, such as
OnStar. The delivery driver unlocks the car -- either the trunk or
doors, depending on the vehicle -- remotely through the wireless
connection.
Customers are instructed to park in a "publicly accessible
area," such as a driveway, street or a surface-level lot within the
delivery range. The day of the delivery, customers receive a
four-hour delivery time window, as well as notifications when the
car is unlocked and locked.
Amazon said it ensures an authorized driver is at the right
location with the correct package before the vehicle is remotely
unlocked. The delivery driver is required to lock the door before
moving on, and as a fail-safe measure the doors will automatically
lock after a certain period, Amazon said.
The entire Amazon Key program relies on customers allowing
strangers to access their most personal spaces. But unlike with the
home, where security cameras can record a delivery person's entry
and exit, there are no easy ways to view a delivery person's
interaction with vehicles and whatever items people store inside
them.
The program is also another way Amazon is trying to integrate
itself into customers' lives -- particularly the more than 100
million people paying for its Prime service -- and to control every
step in the retail process.
Amazon has tens of millions of devices inside people's homes,
from voice-enabled Echo speakers to Dash tap-to-buy buttons, that
make it easier for shoppers to choose Amazon over competitors.
Amazon Key would give the company control over the final step of
dropping off packages.
Amazon Key In-Car reflects the company's larger logistics
ambitions, as the company handles more of its own shipments and
expands to shuttle others' packages. Amazon has also installed
lockers in and outside stores and pickup hubs in apartment
buildings to help lower costs associated with deliveries, which
skyrocket when a courier misses a first delivery or a package is
stolen.
The company previously was involved in an in-car delivery test
with Deutsche Post AG's DHL and Audi in Germany. Amazon has also
formed a team that focuses on driverless technology, including
associated potential delivery options.
Still, it's unclear whether there will be widespread demand for
in-car package delivery. While car companies are equipping vehicles
with a growing amount of technology, many owners tend to use only
the basics, and commonly report frustration with even simple
features like Bluetooth connections.
Amazon will start offering the Key service Tuesday to roughly
seven million GM owners of model-year 2015 or newer Chevrolet,
Buick, GMC or Cadillac vehicles, which are equipped with a 4G LTE
internet connection. Volvo owners of model-year 2015 or newer cars
will also be eligible, according to Amazon.
Amazon said it plans to expand the offering to more vehicle
makes and models over time.
GM and Volvo gain the ability to offer a no-cost perk to current
owners, while potentially serving as a differentiating feature for
new-car shoppers. Owners must be Amazon Prime members and have an
active OnStar or Volvo On Call account.
Financial terms of the deals weren't disclosed.
GM, the nation's largest auto maker by sales, has added
technology to its cars in recent years to draw younger buyers and
burnish its brands. In 2014, it became the first major car company
to offer a high-speed internet connection in most of its cars. A
year later it was among the first to offer Android Auto and Apple
CarPlay, which project a smartphone-like display on the vehicle
dash. Most auto makers now offer those services.
Write to Laura Stevens at laura.stevens@wsj.com and Mike Colias
at Mike.Colias@wsj.com
(END) Dow Jones Newswires
April 24, 2018 09:04 ET (13:04 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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