CINCINNATI, April 23, 2018 /PRNewswire/ -- In
celebration of Earth Month, The Kroger Co. (NYSE: KR) is
highlighting its commitment to sustainable practices through its
annual Sustainability Lives Here event. Sustainability Lives Here,
running now through May 5, features
$100 in digital coupons on
sustainably-produced products and information about ways customers
can extend food life, minimize food waste at home and much
more.
"Sustainability Lives Here is a platform that makes it easy for
customers to participate in our sustainability programs and
commitments, including Zero Hunger | Zero Waste," said Lisa Zwack, Kroger's head of sustainability.
Customer insights illustrate that a growing number of shoppers
want to make better, more informed purchase decisions. The story
behind a product has become a motivating factor for many
customers.
Kroger offers thousands of sustainably-sourced and
-produced products in its stores and through its ecommerce
channels, including its own Simple Truth® brand, which offers a
growing assortment of Fair Trade Certified™ products like coconut,
coffee, sugar and tea and leads the private label grocery industry
in Fair Trade offerings. Members of Kroger's Simple Truth® team
recently traveled to the
Philippines to visit several of its Fair Trade Certified
coconut farms to see its community investment partnership in
action, including how the company is enhancing meal programs for
local school children. To view the experience, watch this
video.
"Kroger is committed to responsible sourcing throughout our
supply chain and having a positive effect on our communities and
our planet," continued Ms. Zwack. "Sustainability Lives Here makes
it easy for customers who share this passion to discover and try
eco-friendly items they can feel good about."
During the three-week Sustainability Lives Here event, more than
50 sustainably-produced brands are offering Kroger customers more
than $100 in combined digital coupon
savings. For every digital coupon that is redeemed through the
program, Kroger will donate the equivalent of one meal to Feeding
America®, up to one million meals.
In September 2017, Kroger
introduced its Zero Hunger │ Zero Waste social impact plan, aiming
to end hunger in the communities it calls home and eliminate waste
across its company by 2025. Kroger continues its inaugural work
with long-standing partners Feeding America and World
Wildlife Fund (WWF) to help the company achieve this vision.
Kroger will publish its 2018 sustainability report later this
spring.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose:
to Feed the Human Spirit™. We are nearly half a million
associates who serve nine million customers daily through a
seamless digital shopping experience and 2,800 retail food stores
under a variety of banner names, serving America through food
inspiration and uplift, and creating #ZeroHungerZeroWaste
communities by 2025. To learn more about us, visit our newsroom and
investor relations site.
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SOURCE The Kroger Co.