Amazon and Best Buy Announce Exclusive Multi-Year Partnership to Offer New Fire TV Edition Smart TVs
April 18 2018 - 06:09AM
Business Wire
Amazon partners with Best Buy because of its
industry-leading role in bringing the latest technology to millions
of customers
Best Buy chooses Amazon Fire TV Edition for its
innovative user experience combined with the intelligence of
Alexa
Amazon (NASDAQ: AMZN) and Best Buy (NYSE: BBY) today announced a
collaboration to bring the next generation of Fire TV Edition smart
TVs to customers in the United States and Canada. As a first step
in the partnership, Best Buy will launch more than ten 4K and HD
Fire TV Edition models from Insignia and Toshiba, beginning this
summer.
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Amazon founder and CEO Jeff Bezos and
Best Buy chairman and CEO Hubert Joly announce new Fire TV Edition
smart TVs in Bellevue, WA. (Photo: Business Wire)
“Amazon and Best Buy have a long history of working together,
and today we take our partnership to a new level,” said Jeff Bezos,
Amazon founder and CEO. “These Fire Edition smart TVs by Insignia
and Toshiba deliver beautiful visuals and all the movies and TV
shows you love, with an experience that gets better every day with
Alexa. We could not have a better partner in this endeavor.”
“Our goal is to enrich the lives of our customers by offering
them the very best products and services, whether they come to us
online, visit our stores, or invite us into their home,” said
Hubert Joly, Best Buy chairman and CEO. “Our partnership with
Amazon is exciting because we believe Fire TV Edition delivers an
incredible user experience and further strengthens the growing
connection between home theater, home automation and voice
control.”
The newly designed smart TVs come with the Fire TV experience
built-in, uniquely bringing together live over-the-air TV and all
your streaming content into one easy-to-view location. Connect any
HD antenna and instantly use Alexa to search for and watch
broadcast TV, or choose from a vast catalog of streaming TV
episodes and movies from Netflix, Prime Video, HBO, PlayStation
Vue, Hulu, and many more. Fire TV Edition includes a Voice Remote
with Alexa, making it easy to launch apps, search for TV shows,
play music, switch inputs, control smart home devices, and more. It
can also be paired with any Echo device allowing you to easily use
your voice to control your TV experience hands-free with Alexa.
Fire TV Edition continues to improve even after your purchase,
with more new Alexa skills, software features, and applications
added regularly. Tens of thousands of Alexa skills are already
accessible today, allowing you to have amazing entertainment
experiences, view and control your smart home connected cameras,
lighting, security systems, and more.
The partnership with Amazon is an example of Best Buy’s unique
role in working with the world's foremost technology companies,
helping to commercialize their innovations and bring them to life
for the consumer. The company accomplishes this through
customer-focused curation of the technology it sells online and
in-store; in-store demonstrations offering hands-on experiences for
customers; needs-based selling expertise designed to solve problems
and address lifestyle needs; and, services that support customers
in installing, setting up and operating their technology. Best Buy
has played this role in a number of areas, including, most
recently, 4K televisions, premium computing and the smart home.
Availability
Customers in the United States will have the ability to purchase
the first Fire TV Edition smart TV from Toshiba beginning this
summer, with additional models to be released in 2018. Fire TV
Edition smart TVs will be available exclusively in Best Buy stores,
on BestBuy.com, and for the first time, from Best Buy as a
third-party seller on Amazon.com. The new Fire TV Edition smart TVs
will be available for purchase in Canada later this year. Customers
can learn more at www.bestbuy.com/FireTVEdition or
www.amazon.com/FireTVEdition.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
About Best Buy
We at Best Buy work hard every day to enrich the lives of
consumers through technology, whether they come to us online, visit
our stores or invite us into their home. We do this by solving
technology problems and addressing key human needs across a range
of areas, including entertainment, productivity, communication,
food, security and health. Please visit us at bestbuy.com and
follow @BestBuy.
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