Zlatan Ibrahimović Joins Visa Ahead of the 2018 FIFA World Cup Russia™
April 17 2018 - 11:30AM
Business Wire
Visa Inc. (NYSE:V) today announced professional footballer,
Zlatan Ibrahimović, will be the new face of its global marketing
campaign in anticipation of the 2018 FIFA World Cup Russia™. As the
Official Payment Services Partner of FIFA, Visa, in collaboration
with Zlatan, will help fans not miss a moment of the action this
summer.
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the full release here:
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International football star Zlatan
Ibrahimović adds his own unique flair to his Visa jersey to
announce he is teaming up with Visa ahead of the 2018 FIFA World
Cup Russia™. (Photo: Business Wire)
“I am incredibly proud to work with Visa, the global leader in
payments,” said Zlatan Ibrahimović, star athlete and new face of
Visa’s FIFA World Cup™ campaign. “I always try to be the best in
football, so a partnership with Visa represents what I continue to
strive to be—the best.”
As one of the most decorated active footballers in the world,
Zlatan has won 33 trophies in his career playing for nine teams
across England, France, Italy, Netherlands, Spain, Sweden and the
United States. Zlatan is regarded as one of the best strikers in
the game and footballers of his generation.
Zlatan is not only known for his prowess in sport, but for his
character and global appeal. Born in Sweden to a Bosnian father and
Croatian mother, this football legend, United Nations ambassador
and business owner, speaks five languages and embodies the global
nature of the Visa brand and its acceptance.
“We have always been aware of Zlatan’s impressive on-field
accomplishments, global appeal and colorful personality,” said
Lynne Biggar, Chief Marketing and Communications Officer, Visa Inc.
“At Visa, we are thrilled to partner with Zlatan to bring our FIFA
World Cup™ campaign and product innovation to life and connect with
fans around the globe, showing once again Visa is ‘Everywhere You
Want To Be’.”
Visa and Zlatan’s journey will begin in the coming month. To
follow along, join Zlatan’s 31 million followers on Instagram at
@iamzlatanibrahimovic or visit Visa.com.
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and @VisaNews.
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Visa Inc.Sheerin Salimi, 415-805-5923shesalim@visa.com
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